Champions Festival 2012
Football Fan Festival
In order to reflect the unique nature of this Champions Festival, and the elite football competition it was associated with, everything was created on a huge scale, to give fans the impression fans this was an event of epic proportions.
In the Fan Park the posters and temporary structures were all created on a larger-than-life scale, and inside the Champions Museum huge 4-metre high rectangular blocks carried big photos of all the star players past and present.
The inspiration was to engage with the fans on all levels, and give them a memorable experience of the UEFA Champions League brand
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The UEFA Champions League is the top football club competition in the world, and each year the Final of the event takes place in a different city. In 2012 it was held in Munich.
Designwerk were commissioned to create and produce a Fan Park and Festival Museum in the beautiful grounds of the Olympiapark.
The Champions Festival is a unique opportunity for fans to take part in football related activities and learn about different aspects of the game, plus create an atmosphere of expectation in advance of the Final, which in 2012 was between top European clubs Chelsea and Bayern Munich
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
PRODUCTION / REALIZATION TECHNOLOGY:
The Olympiapark in Munich is a beautiful space which was specially created for the 1972 Olympics. Designwerk were given a large part of the grounds in which to situate the Champions Festival fan park and museum.
Our 3D designers used architecture-based computer software to develop a plan for utilizing the space available in the best possible way, and after consultation with everyone involved this CGI plan went through several improvements.
As a result of the thorough ergonomic analysis, the Champions Festival was an enjoyable and memorable occasion for visiting football fans and their families.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Festival, Football, Fans, Museum, Event
TEAM MEMBERS (1) :
Cristian Cook, 2012.