Champions Festival 2012 Football Fan Festival by Cristian Cook

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DESIGN DETAILS
DESIGN NAME:
Champions Festival 2012

PRIMARY FUNCTION:
Football Fan Festival

INSPIRATION:
In order to reflect the unique nature of this Champions Festival, and the elite football competition it was associated with, everything was created on a huge scale, to give fans the impression fans this was an event of epic proportions. In the Fan Park the posters and temporary structures were all created on a larger-than-life scale, and inside the Champions Museum huge 4-metre high rectangular blocks carried big photos of all the star players past and present. The inspiration was to engage with the fans on all levels, and give them a memorable experience of the UEFA Champions League brand

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The UEFA Champions League is the top football club competition in the world, and each year the Final of the event takes place in a different city. In 2012 it was held in Munich. Designwerk were commissioned to create and produce a Fan Park and Festival Museum in the beautiful grounds of the Olympiapark. The Champions Festival is a unique opportunity for fans to take part in football related activities and learn about different aspects of the game, plus create an atmosphere of expectation in advance of the Final, which in 2012 was between top European clubs Chelsea and Bayern Munich

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
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PRODUCTION / REALIZATION TECHNOLOGY:
The Olympiapark in Munich is a beautiful space which was specially created for the 1972 Olympics. Designwerk were given a large part of the grounds in which to situate the Champions Festival fan park and museum. Our 3D designers used architecture-based computer software to develop a plan for utilizing the space available in the best possible way, and after consultation with everyone involved this CGI plan went through several improvements. As a result of the thorough ergonomic analysis, the Champions Festival was an enjoyable and memorable occasion for visiting football fans and their families.

SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
Festival, Football, Fans, Museum, Event

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2012-12-14 04:24:56

TEAM MEMBERS (1) :
Cristian Cook

IMAGE CREDITS:
Cristian Cook, 2012.

Visit the following page to learn more: http://www.designwerk.co.uk/projects/uefa-cha mpions-festival
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CLIENT/STUDIO/BRAND DETAILS
NAME:
UEFA

PROFILE:
UEFA is the Union of European Football Associations, and represents 53 national football associations of Europe, runs national and club competitions, and controls the prize money, regulations and media rights to those competitions. One of their events, the UEFA Champions League, is the top club football competition in the world. They also run the European Championships for national teams every four years, and the annual UEFA Europa League, besides numerous other events. UEFA are also in the forefront of developing women\'s football, youth football and grassroots football throughout Europe.

NOMINATION DETAILS

Champions Festival 2012 Football Fan Festival by Cristian Cook is a Nominee in Event and Happening Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Champions Festival 2012 Football Fan Festival by Cristian Cook is Winner in Event and Happening Design Category, 2012 - 2013.



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