Birzu duona – Grissini Bread sticks by Edvardas Kavarskas

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DESIGN DETAILS
DESIGN NAME:
Birzu duona – Grissini

PRIMARY FUNCTION:
Bread sticks

INSPIRATION:
The main source of inspiration was handmade fonts. We wanted to discover and showcase the typography that is cozy, intimate and individual.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
During the creation of package design we tried to create homelike and modern design, attractive to youthful customers looking for new tastes and appreciating natural and healthy lifestyle. The core of design package became the game of typography and vivacious stories of ingredients supplemented with interesting graphical elements and bright colors. Besides the major packages the secondary package for the products was designed and approved. Furthermore, a paper cup for tasting of gourmet food in shops, wine-bars, restaurants and culinary studios was designed. Last year bread sticks with rosemary were awarded a golden medal at “Lithuanian Product of the Year” competition.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in September 2012 in Lithuania. The new grissini line was introduced to local supermarkets, gourmet food shops, wine-bars, and restaurants.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Flow pack, flexo printing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 110 mm x Depth 35 mm x Height 280 mm

TAGS:
grissini, bread sticks, flow pack, birzu duona, bakery, baking, food, snack

RESEARCH ABSTRACT:
-

CHALLENGE:
Birzu duona is one of the oldest major bakeries in Lithuania, established in 1953. Following the oldest bread baking traditions the company is always looking for innovative decisions and reacts to market changes – when bread sticks (It. grissini) became a popular snack in Lithuania, the bread stick line was introduced to the customers. Whereas grissini was not so familiar type of bread to Lituanian market, the main goal of grissini marketing campaign was to show that these long, crispy bread sticks could be not only a perfect snack while enjoying a glass of wine or beer, but they also could be a lovely accompaniment to any soup, salad, cheese plate instead of traditional bread.

ADDED DATE:
2012-10-04 10:20:06

TEAM MEMBERS (3) :
Designed by Edvardas Kavarskas, photo by Robertas Daskevicius and photo style by Virtuves mitu griovejai

IMAGE CREDITS:
Edvardas Kavarskas, 2012.

Visit the following page to learn more: http://www.behance.net/edvardas_kavarskas
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Birzu duona

PROFILE:
Birzu duona is one of the oldest, bigest and most advanced Lithuanian capital bread bakeries established in 1953 in Birzai, Lithuania. The company is high evaluated as a producer of rye bread. Also produces 100 % rye breads, rye-wheat breads, wheat breads, long loafs, bread sticks (it. Grissini), croissants, pies, buns, donuts, cookies and puddings. The main goal of the bakery is to provide the unique and delicious pastries of the highest quality for every consumer. Production is made of the highest quality raw material, there is applied newest technologies in manufacturing and the long-term experience is used. Long term investments to advanced technologies and employees’ trainings allow to adapt to the requirements of nowadays market.

NOMINATION DETAILS

Birzu Duona – Grissini Bread Sticks by Edvardas Kavarskas is a Nominee in Packaging Design Category.

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AWARD DETAILS

Birzu Duona – Grissini Bread Sticks by Edvardas Kavarskas is Winner in Packaging Design Category, 2012 - 2013.

· Read the interview with designer Edvardas Kavarskas for design Birzu duona – Grissini here.

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