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| DESIGN DETAILS |
DESIGN NAME:
D'oro
PRIMARY FUNCTION:
Extra Virgin Olive Oils Range
INSPIRATION:
We got inspired by the "terroir" of the product. We wanted to design something that would express the premium characteristics of the product and at the same time would express the simplicity of the way it is farmed and produced.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging of this Extra Virgin Olive Oil range is very original, different than what you have currently on the supermarket and unique.
It expresses the unique characteristics of the products with different illustrations for each product.
OPERATION / FLOW / INTERACTION:
Normal use of a bottle
PROJECT DURATION AND LOCATION:
Lisbon
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle and paper label.
SPECIFICATIONS / TECHNICAL PROPERTIES:
100 ML bottles
TAGS:
Olive Oil, Packaging, Illustration, Label
RESEARCH ABSTRACT:
We have studied the brand's key competitors and we have tried to differentiate from what you currently have on the market.
We designed based on our research aiming to create difference.
CHALLENGE:
-
ADDED DATE:
2012-09-30 14:56:00
TEAM MEMBERS (1) :
Guilherme Jardim, Fábio Vieira and Vladimir Pospelov
IMAGE CREDITS:
Guilherme Jardim, 2012.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Mirajank & Co
PROFILE:
Mirajank Inc. is a trading company that specializes in fine wine and extra virgin olive oil import from Iberian Peninsula.
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