Tagg—The Pet Tracker Pet Location and Activity Tracker by Snaptracs Inc.

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DESIGN DETAILS
DESIGN NAME:
Tagg—The Pet Tracker

PRIMARY FUNCTION:
Pet Location and Activity Tracker

INSPIRATION:
Tagg—The Pet Tracker was created to provide peace of mind for pet parents, with a lightweight and contemporary design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Tagg—The Pet Tracker is a purpose-built device that uses advanced GPS and wireless technology to track a pet’s location and activity. The lightweight, water-resistant Tagg tracker attaches to a pet’s existing collar. With Location Tracking, if a pet leaves the designated “Tagg zone” (geofence), the owner is quickly notified by text and email so they can find their pet on a map that shows the pet’s last known location with an estimated street address. With Activity Tracking, the owner can track a pet’s daily activity levels to help ensure the pet is getting the proper amount of vet-recommended exercise.

OPERATION / FLOW / INTERACTION:
Pet owners can track their pets by logging on to the Tagg website or by using the free Tagg app for iPhone or Android smartphones. If a pet leaves the designated “Tagg zone” (geofence), the owner is quickly notified by text and email so they can find their pet on a map. Pet parents can also activate Trip mode to suppress alerts while on a walk or errand. The Tagg system enables owners to track their pets’ activity and ensure their pet is getting enough vet-recommended exercise. Easy-to-use charts provide a complete picture, so the owner and vet can make educated decisions about activity and health. Tagg is currently available to users in the U.S.

PROJECT DURATION AND LOCATION:
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PRODUCTION / REALIZATION TECHNOLOGY:
Tagg combines the most sophisticated and accurate GPS and wireless technologies in a lightweight and contemporary design that fits comfortably on a pet’s collar. Tagg features an innovative “wing” design that streamlines the look and shape of the tracker. These flexible “wings” house the tracker’s antenna, eliminating the need for extra bulk on the device while molding comfortably around a pet’s neck. The device is durable and water resistant, so pets can comfortably enjoy everyday activities including playing and swimming, all with the Tagg tracker securely clipped on their collar.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Tracker Dimensions: 1.49”H x 3.18”L x .77”W Tracker Weight: 1.16 oz. Docking Station Dimensions: 2.92”H x 2.92”L x 1.52"W Docking Station Weight: 2.09 oz.

TAGS:
GPS Pet Tracker, Tagg-The Pet Tracker, Pet Location Device, Pet Activity Tracking, Pet Tracking, Pet Collar Attachment

RESEARCH ABSTRACT:
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CHALLENGE:
The primary challenge was engineering a device with advanced radio transmission capabilities, while keeping it stylish, lightweight, water resistant, and durable. The innovative antenna “wings” design of the Tagg tracker addressed this challenge specifically; however, insert molding over an initial substrate of soft thermoplastic elastomer material initially proved difficult. Optimizing the end-to-end system of the tracker and docking station to achieve long battery life was also challenging. The team had to strike a balance between pet safety and minimum power consumption.

ADDED DATE:
2012-09-28 14:00:56

TEAM MEMBERS (4) :
Dave Vigil, Snaptracs Inc., Eric Rosen, Snaptracs Inc., Ken Baar, Snaptracs Inc. and Gad Shaanan, Gadlight

IMAGE CREDITS:
Snaptracs Inc., 2012.

Visit the following page to learn more: http://www.tagg.com
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CLIENT/STUDIO/BRAND DETAILS
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PROFILE:
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NOMINATION DETAILS

Tagg—the Pet Tracker Pet Location and Activity Tracker by Snaptracs Inc is a Nominee in Pet Supplies and Products for Animals Design Category.

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AWARD DETAILS

Tagg—the Pet Tracker Pet Location and Activity Tracker by Snaptracs Inc is Winner in Pet Supplies and Products for Animals Design Category, 2012 - 2013.



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