The design was inspired by ancient Russian and European cross-stitch embroideries.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"KASATKA" was developed as a premium vodka. The design is minimalist, both in the form of the bottle and in the colors. A simple cylindrical bottle and a limited range of colors (white, shades of gray, black) emphasize the crystalline purity of the product, and the elegance and style of a minimalist graphical approach.
OPERATION / FLOW / INTERACTION:
In Russian pronunciation, KASATKA is a barn swallow. Villagers believe that a swallow brings a spirit of joy and happiness into the home. In folk-poetic meaning, KASATKA is a gentle pet name for a woman. On the basis of these facts, a visualization was chosen with elements of embroidery cross to awaken the consumer's emotional associations between the consumption of this beverage with the feminine spirit and the warmness of handmade.
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
alcohol, vodka, premium, modern, chic, elegant, trendy, style, embroidery
TEAM MEMBERS (1) :
Anastasia Smyslova, 2012.