Gilda and Metamorphosis Collections Beachwear & Fashion Collection by Francesca De Blasi

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DESIGN DETAILS
DESIGN NAME:
Gilda and Metamorphosis Collections

PRIMARY FUNCTION:
Beachwear & Fashion Collection

INSPIRATION:
Metamorphosis is a reinterpretation of an icon dress of the seventies: the wrap dress (“the dress that wraps”). The dress properly is the symbol of an epochal revolution, when women became aware of themselves, become strong, independent, confident and seductive. The wrap dress, in fact, is a versatile dress identity and may have different meanings, it adapts itself to the body that is wearing it, emphasizing the female figure, being a strong communicative and seductive tool. The pattern has a fundamental role in the icon, as well as in the icon's reinterpretation; one of the main innotive point is rappresented by the use of a different kind of drawing-construction, which is no longer printed but is realized by the laser cutting technology on leather and this has allowed us to develop a new effect based on the overlap of layers, stacking of materials by different weight, feel, and colors. It permits to create a reflection on the relationship between body-suit, as it interacts, shows, hides and seduces the eye. Dualism is the common thread, one item can become another, a continuous metamorphosis, it can be worn in several ways: décolleté neckline with suede side, suede side neckline on the back side, the flesh side with the décolleté neckline, flesh side with neckline on the back. The dress can also be worn opened as coats, both sides. Sensuality and seduction, research, contrasts, are also characteristics of “Gilda”, which took its inspiration from the famous character played by Rita Hayworth in the omonymous film, 1946. In the Charles Vidor film's, Gilda embodies the figure of the femme fatale, the object of desire, a very sensual and attractive woman. Strong contrast between light and darkness, the clothes are all black,they have a lot of light points that enhance the beauty. Clean lines, embellished with compositions of petals and Swarovski.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a capsule collection, the special feature is the handmade details and fine design for print and technologies used to create the designs.

OPERATION / FLOW / INTERACTION:
The collection is composed by a bikini, a long dress with cut detail in the back, a LBD dress. A dress differs from others because is made of laser cut leather and it's a convertible dress, infact it can be worn in 5 different ways: décolleté neckline with suede side, suede side neckline on the back side, the flesh side with the décolleté neckline, flesh side with neckline on the back. The dress can also be worn opened as coats, both sides. It's a dress created by the reinterpretation of dress icon: the Wrap Dress. To realize this kind of transformability and behind the reinterpretation, there is a great research of typical prints, technology, study of modeling.

PROJECT DURATION AND LOCATION:
The collection "Gilda & Metamorphosis" was designed and made in Milan by the Sardinian designer Francesca De Blasi for an international competition, SMAC Fashion Awards, held in Salerno. The shooting is been carried out by a team entirely composed from Sardinian people: fashion designer: FDB Design Francesca De Blasi, Model: Eleonora Boi, Photographer: Kalòs Photoart, MUA: Lipsteeck Queen Giorgia Scano, Hair stylist: Carlotta Pischedda, Cinematographer: Daniele De Muro. Location:Villa Siotto, Sarroch -Sardinia (Italy).

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
Part of the collection is made of tissue and embellished with iridescent organza petals and crystals Swarosvki. A garment is made ​​of 100% leather cut with laser technology

SPECIFICATIONS / TECHNICAL PROPERTIES:
1000mmx1000mmx1000mm

TAGS:
beachwear, fashion, design, Sardegna, Italy, Swarovski

RESEARCH ABSTRACT:
The research for Metamorphosis, the leather laser cut dress, has been first of all historical and social, being a reinterpretation of an icon dress (Wrap Dress). I made an historical and evolutionary analysis of the item, as it was born, in which context it was located and how it has changed over time. I keep the same shape, but I innovated the material, the jersey become a soft leather, and replacing the fabric design printed on with a new design made ​​with the technique of laser cutting, I create a game of layers and levels, a game "of-I do not see", very sensual but always elegant. I moved the context and the customer target reference, making it a high-end luxury. Concerning Gilda, garments are embellished with handmade petals and Swarovski crystals, and the research was more historical and cinematographic, and the collection is inspired by the diva Rita Hayworth, the starring of the homonymous film. A sensual and elegant woman, and the contrast of black/white, light/dark are the main theme of this collection.

CHALLENGE:
The biggest hurdle was to set up the design laser cut leather on a single piece. I had to make a great study and research to ensure that it could be made and it was hard to find a company able to develop a prototype. For the other items the difficulty was the handmade creation of the petals of fabric and apply by hand one by one Swarovski crystals. It was a very time consuming action but it surely gives added value to the dresses.

ADDED DATE:
2012-09-05 02:17:29

TEAM MEMBERS (9) :
Fashion Designer: Francesca De Blasi, Shooting team:, Photo : Kalòs Photoart, Model : Eleonora Boi, MUA : LipstickQueen- Giorgia Scano, Hair Stylist : Carlotta Pischedda, Cinematographer : Daniele De Muro, and

IMAGE CREDITS:
Francesca De Blasi, 2012.

Visit the following page to learn more: http://www.facebook.com/francescadeblasidesign
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CLIENT/STUDIO/BRAND DETAILS
NAME:
FDB DESIGN - By Francesca De Blasi

PROFILE:
FDB Design-Francesca De Blasi, fashion designer, born in Sardinia. Live in Milan. Lover of beauty, elegance and harmony, has always shown imagination and creativity since she was a child. When she was 18, she leaves her homeland, Sardinia, to follow and try to realize her dreams: she moved to Milan. In 2009 she started their studies at the Polytechnic of Milan in the Faculty of Design in Fashion Design degree, graduating in July 2011. During university she participates independently at the European contest "The Link 2010" organized by Mare di Moda, winning at Cannes in November 2010 with the beachwear collection "Luxi de mari a mesudì ." In 2010 she received an award from the City of Carbonia for this project for the development of the Sardinian area. Participating and winning this important contest gave her several options including show in July at the Fortezza da Basso in Florence at the International Beachwear "Mare d 'Amare 2011" its new collection beachwear "Janas". In the summer of 2011 is invited to parade her beachwear collections in several events: "Stars in paradise" and "Stintino on fashion" organized in the prestigious setting of Stintino and Carbonia. In November 2012 is invited to award the new winners of the contest "The Link" in Cannes and has collaborated with Made in Prison for the design of a bag made of textile waste. In June 2012 she received at Villa Gallia in Como, the prestigious A'Design Award & Competition in A'Fashion, Apparel and Garment Design Award 2011-2012 and show at the exhibition at Como Borletto with the other winning projects of 'A'Design Award. In summer 2012 she was invited to the Gala Fashion 2012 in Nebida. She was selected among the finalists of the contest SMAC Fashion Award 2012, pulling in October at the Salone dei Marmi in Italy.

NOMINATION DETAILS

Gilda and Metamorphosis Collections Beachwear & Fashion Collection by Francesca De Blasi is a Nominee in Fashion, Apparel and Garment Design Category.

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AWARD DETAILS

Gilda and Metamorphosis Collections Beachwear & Fashion Collection by Francesca De Blasi is Winner in Fashion, Apparel and Garment Design Category, 2012 - 2013.



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