DESIGN NAME: Big Bang
PRIMARY FUNCTION: Event
INSPIRATION: The Big Bang theory
http://en.wikipedia.org/wiki/Big_bang
The Big Bang theory is the prevailing cosmological model that describes the early development of the Universe. It includes the abundance of light elements, the cosmic microwave background, large scale structure, and the Hubble diagram for Type Ia supernovae. And means the expansion, the early hot state, the formation of helium, and the formation of galaxies...
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The challenge of re-launching a brand centennial with a shocking, newsworthy, and top-level luxury event.
OPERATION / FLOW / INTERACTION: Approximately 4 hours of event. After receiving an invitation unknown ('An explosion of light and will lead to a new dimension of store.'), More than 500 specials guests entrants to a completely dark room where a short film projected with the history of lighting but backwards, from now until the first of our days. Why? For a acoustically-equipped room for the occasion just by simulating the Big Bang that absolutely lit all the lamps he had displayed in the store, more than 1,000.
PROJECT DURATION AND LOCATION: About 4 hours of event, the guests were summoned to 19:30 for the screening of the film and the final explosion of the Big Bang. From there, it provided for a dinner catering with a Video DJ entertainment, interactive performances about light and live singer.
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PRODUCTION / REALIZATION TECHNOLOGY: Over 1350 square feet of remodeled shop, distributed on 3 levels, with 1 large ramp, 4 stairs and 2 lifts. Included giant screen, 500 guests specifiers: architects, interior designers and decorators. In addition to government figures public policy. And finally, over 1000 types and sizes of lamps lighting up at once. <Kw MM
SPECIFICATIONS / TECHNICAL PROPERTIES: 1350 square meters of space, spread over three floors with a ramp, two and four stairs asensores. More than 503 guests, architects, decorators, interior designers, engineers, designers, press, celebrities, etc. More than 1015 different lamps, hanging wall, standing halogen neutrógenas, LED, etc. Going on in unison.
A single attempt due to the spectacular special effects. More than 35000 watts required.
TAGS: Biosca&Boetey, re-launching, lighting, Barcelona, Big Bang
RESEARCH ABSTRACT: A multidisciplinary event with unique and creative conceptual axis: Big Bang theory. Based on the contraction mark, the Big Bang is a scientific theory that attempts to explain the creation of the universe (in our case, the lighting universe). The media impact was incredible, absolutely presence in all the mag. and mass media. Showbiz personalities delighted with the event, speaking. Even the very Mayor of Barcelona attended the event. The notoriety of the brand grow and ROI resulted in 55%.
CHALLENGE: A multitarget challenge (architects, interior designers, decorators, general public, press and general) with a unique opportunity as a stunt.
ADDED DATE: 2012-05-21 09:00:44
TEAM MEMBERS (3) : Diego Otero Rodríguez (Creative Director), Tino López Freixas (Account Director) and Isidoro Andaluz (Producer)
IMAGE CREDITS: Save Your Numbers, 2012.
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