Baba Coffee Beverage by Woongjin Food Design Team

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DESIGN DETAILS
DESIGN NAME:
Baba Coffee

PRIMARY FUNCTION:
Beverage

INSPIRATION:
Real coffee beans

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Caramel Affogato harmonized by dark espresso, gelato and caramel expresses the toppings such as fresh gelato, nut products, etc. realistically and it becomes one Affogato by maximizing the dark espresso bubbles as if it’s poured just now. Skinny Latte emphasizes low-calorie latte product with the image of skinny jeans. With tag and back pocket of jeans, the brand property was emphasized and it was designed by matching milk bubbles so that people can feel the taste of sufficient milk in spite of low-calorie.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in march 2011 in SOUTH KOREA.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
PET

SPECIFICATIONS / TECHNICAL PROPERTIES:
66 mm x 146 mm

TAGS:
coffee, take-out coffee

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2012-02-28 20:44:45

TEAM MEMBERS (1) :
jin-gue CHOI, sang-hee LEE, in-sung HEO, shinyoung BACK, you-na LEE, DPULSE(myung-hoon AN)

IMAGE CREDITS:
Woongjin Food Design Team, 2011.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
WOONGJIN FOODS

PROFILE:
Preserving the tastes of nature. Growing with creative innovation Our challenges for our customer continue.

NOMINATION DETAILS

Baba Coffee Beverage by Woongjin Food Design Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Baba Coffee Beverage by Woongjin Food Design Team is Winner in Packaging Design Category, 2011 - 2012.

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