Secret plan for a thousand years Healty Foods by Woongjin Food Design Team

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DESIGN DETAILS
DESIGN NAME:
Secret plan for a thousand years

PRIMARY FUNCTION:
Healty Foods

INSPIRATION:
the ten traditional Symbols of Longevity

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Since the price of a product is determined depending on form and color dividing the grade of red ginseng roots, it was divided with the words, 'Hui(joy), Ae(love), Rak(pleasure)'. The package design was expressed by symbolizing animals and plants or natural objects symbolizing long life handed down in the Orient and interpreting with a modern and oriental sense and expressed by using the technique of Na-jeon-chil-gi (lacquerware inlaid with mother-of-pearl), traditional furniture of Korea.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in JULY 2010 in SOUTH KOREA

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
paper, PET

SPECIFICATIONS / TECHNICAL PROPERTIES:
265 mm x 231 mm x 46 mm

TAGS:
HEALTY FOOD, RED JINSENG

RESEARCH ABSTRACT:
The Cheonnyun bichaek(Secret plan for a thousand years) is dried red ginseng used in the traditional way called "decocting";,which can only be seen in the Orient.

CHALLENGE:
-

ADDED DATE:
2012-02-28 20:44:17

TEAM MEMBERS (1) :
jin-gue CHOI, sang-hee LEE, in-sung HEO, shin-young BACK, you-na LEE, PLAN

IMAGE CREDITS:
Woongjin Food Design Team, 2011.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
WOONGJIN FOODS

PROFILE:
Preserving the tastes of nature. Growing with creative innovation Our challenges for our customer continue.

NOMINATION DETAILS

Secret Plan For a Thousand Years Healty Foods by Woongjin Food Design Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Secret Plan For a Thousand Years Healty Foods by Woongjin Food Design Team is Winner in Packaging Design Category, 2011 - 2012.

· Read the interview with designer Woongjin Food Design Team for design Secret plan for a thousand years here.

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