Probiotics Fruit Drink Beverage by Woongjin Food Design Team |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Probiotics Fruit Drink PRIMARY FUNCTION: Beverage INSPIRATION: PROBIOTICS ordinary fruit juices UNIQUE PROPERTIES / PROJECT DESCRIPTION: The first-ever domestic lactic beverage. To comply with the product concept, visual identity differentiated from ordinary fruit juices is established. To emphasize the functional elements of lactic juice, an opaque mold in unique rectangular shape with a large sized label and Hangul typography is applied to the front in order to help customers for better understanding of the new category and improve the product awareness. Icons are used to let customers know the content of lactic acid bacteria contained in the products instinctively and the application of minimized sizzle expression to the sides let customers feel the distinction from the general expression of fruit juices. Overall design elements offer a variety of information about Juice with live lactic acidbacteria and deliver a positive message to customers. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in jan. 2012 in korea. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: PET SPECIFICATIONS / TECHNICAL PROPERTIES: 79.5 mm x 60 mm x 227 mm TAGS: PROBIOTICS, fruit juices RESEARCH ABSTRACT: The first-ever domestic lactic beverage. To comply with the product concept, visual identity differentiated from ordinary fruit juices is established. To emphasize the functional elements of lactic juice, an opaque mold in unique rectangular shape with a large sized label and Hangul typography is applied to the front in order to help customers for better understanding of the new category and improve the product awareness. Icons are used to let customers know the content of lactic acid bacteria contained in the products instinctively and the application of minimized sizzle expression to the sides let customers feel the distinction from the general expression of fruit juices. Overall design elements offer a variety of information about Juice with live lactic acidbacteria and deliver a positive message to customers. CHALLENGE: - ADDED DATE: 2012-02-28 20:34:21 TEAM MEMBERS (2) : jin-gue CHOI, sang-hee LEE, in-sung HEO, shinyoung BACK, you-na LEE, and ID&COMM IMAGE CREDITS: Woongjin Food Design Team, 2011. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: woongjin foods PROFILE: Preserving the tastes of nature. Growing with creative innovation Our challenges for our customer continue. |
| AWARD DETAILS | |
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Probiotics Fruit Drink Beverage by Woongjin Food Design Team is Winner in Packaging Design Category, 2011 - 2012.· Read the interview with designer Woongjin Food Design Team for design Probiotics Fruit Drink here.· Press Members: Login or Register to request an exclusive interview with Woongjin Food Design Team. · Click here to register inorder to view the profile and other works by Woongjin Food Design Team. |
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