MediaDevil Artisanpouch Packaging Design
The limitations of the brief facilitated the creative process and development. The packaging needed to be as economical as possible, yet still retain its premium branding.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Artisanpouch has been designed around economy on both design and manufacturing, with the packaging being environmentally responsible using the least amount of material, yet able to incorporate the biggest size in the mobile market. Ensuring the use of shelf space is efficient, optimised and still enabling the packaging to work across various case sizes was also an important factor.
OPERATION / FLOW / INTERACTION:
The packaging opens using a tuck lock sleeve with a thumbhole opening, that helps pull out the inner sleeve containing the Artisanpouch product.
PROJECT DURATION AND LOCATION:
The project began in July 2011 at the Guildford studio of Creativitea, with the process ending in December 2011.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The Artisanpouch is made of sustainable recycled/recyclable card, with the open-faced window made from a clear PET plastic.
SPECIFICATIONS / TECHNICAL PROPERTIES:
W 110mm x D 25mm x H 200mm
400 GSM silk matte laminated, PET sheet window, 4 colour litho spot UV finish.
W 109mm x D 22mm x H 180mm
400 GSM silk matte laminated, 1 colour spot black, 5mm closed cell packaging foam.
Mobile phone packaging, Accessory Packaging, Packaging, Design, Sustainability, Premium.
The challenge of the packaging was on achieving an environmentally responsible design using the least amount of material, without jeopardising the effectiveness of the packaging in its task of protecting the product and delivering the brands identity. The packaging design had to be able to work with the entire supported handset range for the products launch, keeping production costs down, whilst support the internal packaging and sales process of the client.
The final out come was to design a Generic 'Shell" for the product that could be edited to fit another handset with supported product range. This was achieved by using the dimensions of the largest case height, width and depth which in this case was three different models to build the base of the packaging form the inner outwards.
TEAM MEMBERS (1) :
Creativitea Design Studio, 2011.