Aira Bears Pable Cafe Series The package of sweets by Shoichiro Takei

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DESIGN DETAILS
DESIGN NAME:
Aira Bears Pable Cafe Series

PRIMARY FUNCTION:
The package of sweets

INSPIRATION:
Ruskļ½“ factory in the forest

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The story goes that long before humans were born, animals ran a cafe called Pable Cafe in the deep mountains of Aira City and served sweets and bread for animals. Many animals are working at Pable Cafe under the owner Aira Bear.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was started in Kagoshima (Japan) in December, 2009. It is among a present progressive with various goods.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
package, rusk, chocolate, character, cake, bread, dounut, paper bag, tumbler, coaster, bag, ad

RESEARCH ABSTRACT:
-

CHALLENGE:
We work out the concept of products, then set an animal besed on the concept. We place the importance on hand drawing which is something innocent and warm about.

ADDED DATE:
2011-12-23 21:45:07

TEAM MEMBERS (1) :
Creative Director / Illustrator /Designer: Shoichiro Takei

IMAGE CREDITS:
Shoichiro Takei, 2011.

Visit the following page to learn more: http://www.airaguma.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hinode Shiki Kogyo Co.,Ltd.

PROFILE:
Hinode Shiki Kogyo Co., Ltd. was founded in Kagoshima, at the southern tip of Japan. We manage five plants in Kyushu and have established firm status in the packaging industry. Through the production and sales of cardboard, cardboard boxes as well as other packaging materials, we provide packages not only to protect goods for easier distribution but also to provide total packaging that contributes to the sales promotion. Our design room was established in 2007.

NOMINATION DETAILS

Aira Bears Pable Cafe Series The Package of Sweets by Shoichiro Takei is a Nominee in Packaging Design Category.

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AWARD DETAILS

Aira Bears Pable Cafe Series The Package of Sweets by Shoichiro Takei is Winner in Packaging Design Category, 2011 - 2012.

· Read the interview with designer Shoichiro Takei for design Aira Bears Pable Cafe Series here.

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