Aira Bears Pable Cafe Series
The package of sweets
Ruskｓ factory in the forest
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The story goes that long before humans were born, animals ran a cafe called Pable Cafe in the deep mountains of Aira City and served sweets and bread for animals. Many animals are working at Pable Cafe under the owner Aira Bear.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project was started in Kagoshima (Japan) in December, 2009.
It is among a present progressive with various goods.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
package, rusk, chocolate, character, cake, bread, dounut, paper bag, tumbler, coaster, bag, ad
We work out the concept of products, then set an animal besed on the concept.
We place the importance on hand drawing which is something innocent and warm about.
TEAM MEMBERS (1) :
Creative Director / Illustrator /Designer: Shoichiro Takei
Shoichiro Takei, 2011.