Lithuanian Vodka Gold Limited Edition
The main inspiration came from Lithuanian folklore and ethnographical symbols – oak leaves and lily flowers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The special edition of Lithuanian Vodka Gold designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. In the Lithuanian folklore lilies are associated with femininity and oak – with masculinity, strength and courage. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The product appeared on the shelves of Lithuanian retail stores in September 2011 and is a Limited Edition of 150’000 bottles.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The product is vodka in a glass bottle with aluminium closure.
The design is printed on PET thermo-shrink sleeve.
Printing technology: flexography.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Product dimensions: width 76 mm x height 293 mm.
Packaging (PET sleeve) dimensions: width 244 mm x height 265 mm.
Vodka bottle, ethnographical symbols, Lithuanian folklore, LT identity, Stumbras AB, Lithuanian Vodka Gold, oak leaves, lily flowers, link between yesterday and today
Vodka is considered as a very traditional category in Lithuania, therefore, the main challenge was to infuse the product with modern touch while keeping link with the traditional category attributes.
TEAM MEMBERS (9) :
Design team LT identity:, Ieva Seviakovaite – fashion designer,, Jolanta Rimkute – fashion designer,, Edvardas Kavarskas – graphic designer, art director,, , Partners:, Agency – Adell Taivas Ogilvy,, Advertisement animation – TAPE, and Advertisment music – Garso architektura
Edvardas Kavarskas, 2011.