Lithuanian Vodka Gold Limited Edition Vodka bottle by Edvardas Kavarskas

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DESIGN DETAILS
DESIGN NAME:
Lithuanian Vodka Gold Limited Edition

PRIMARY FUNCTION:
Vodka bottle

INSPIRATION:
The main inspiration came from Lithuanian folklore and ethnographical symbols – oak leaves and lily flowers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The special edition of Lithuanian Vodka Gold designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. In the Lithuanian folklore lilies are associated with femininity and oak – with masculinity, strength and courage. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The product appeared on the shelves of Lithuanian retail stores in September 2011 and is a Limited Edition of 150’000 bottles.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The product is vodka in a glass bottle with aluminium closure. The design is printed on PET thermo-shrink sleeve. Printing technology: flexography.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Product dimensions: width 76 mm x height 293 mm. Packaging (PET sleeve) dimensions: width 244 mm x height 265 mm.

TAGS:
Vodka bottle, ethnographical symbols, Lithuanian folklore, LT identity, Stumbras AB, Lithuanian Vodka Gold, oak leaves, lily flowers, link between yesterday and today

RESEARCH ABSTRACT:
-

CHALLENGE:
Vodka is considered as a very traditional category in Lithuania, therefore, the main challenge was to infuse the product with modern touch while keeping link with the traditional category attributes.

ADDED DATE:
2011-12-09 01:13:31

TEAM MEMBERS (9) :
Design team LT identity:, Ieva Seviakovaite – fashion designer,, Jolanta Rimkute – fashion designer,, Edvardas Kavarskas – graphic designer, art director,, , Partners:, Agency – Adell Taivas Ogilvy,, Advertisement animation – TAPE, and Advertisment music – Garso architektura

IMAGE CREDITS:
Edvardas Kavarskas, 2011.

Visit the following page to learn more: http://www.studijalt.eu
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.

NOMINATION DETAILS

Lithuanian Vodka Gold Limited Edition Vodka Bottle by Edvardas Kavarskas is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lithuanian Vodka Gold Limited Edition Vodka Bottle by Edvardas Kavarskas is Winner in Packaging Design Category, 2011 - 2012.

· Read the interview with designer Edvardas Kavarskas for design Lithuanian Vodka Gold Limited Edition here.

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