LOREAL MEN'S EXPERT skincare series Mens Skincare Packaging Series by Eunice Young Tak

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DESIGN DETAILS
DESIGN NAME:
LOREAL MEN'S EXPERT skincare series

PRIMARY FUNCTION:
Mens Skincare Packaging Series

INSPIRATION:
mens watch, sports car, speed

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The redesigned caps look like watch dials, inviting men to rewind the clock and refresh their skin. The rubber matte cap is functional and efficient, perfect for the on-the-go professional. The bottom is made from a sleek glossy material, evoking the aforementioned sports car, and the entire product is wrapped in a dark gray primary tone, which better embodies masculinity. I preserve Loreal's brand equity by integrating orange accents on the areas and typography, aligned with the hierarchy of read.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Start from research to development it took us 14 weeks to finalize the redesign project.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
we made strong existence by rebranding, packaging, and made pop display

RESEARCH ABSTRACT:
-

CHALLENGE:
Loreal's mens packaging was feminine, nondescript, unfocused, and ineffective. In redesigning its packaging, I sought to give it an assertive masculine brand identity, and was inspired by the design, meaning, and form of a sports car and man's watch.

ADDED DATE:
2011-08-24 23:08:29

TEAM MEMBERS (3) :
young joo tak,, lawrence yang, and jung yoon shin

IMAGE CREDITS:
Eunice Young Tak, 2011.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Loreal Men's Expert Skincare Series Mens Skincare Packaging Series by Eunice Young Tak is a Nominee in Packaging Design Category.

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AWARD DETAILS

Loreal Men's Expert Skincare Series Mens Skincare Packaging Series by Eunice Young Tak is Winner in Packaging Design Category, 2011 - 2012.



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