LOREAL MEN'S EXPERT skincare series Mens Skincare Packaging Series by Eunice Young Tak |
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| DESIGN DETAILS | |||||
| DESIGN NAME: LOREAL MEN'S EXPERT skincare series PRIMARY FUNCTION: Mens Skincare Packaging Series INSPIRATION: mens watch, sports car, speed UNIQUE PROPERTIES / PROJECT DESCRIPTION: The redesigned caps look like watch dials, inviting men to rewind the clock and refresh their skin. The rubber matte cap is functional and efficient, perfect for the on-the-go professional. The bottom is made from a sleek glossy material, evoking the aforementioned sports car, and the entire product is wrapped in a dark gray primary tone, which better embodies masculinity. I preserve Loreal's brand equity by integrating orange accents on the areas and typography, aligned with the hierarchy of read. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Start from research to development it took us 14 weeks to finalize the redesign project. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: we made strong existence by rebranding, packaging, and made pop display RESEARCH ABSTRACT: - CHALLENGE: Loreal's mens packaging was feminine, nondescript, unfocused, and ineffective. In redesigning its packaging, I sought to give it an assertive masculine brand identity, and was inspired by the design, meaning, and form of a sports car and man's watch. ADDED DATE: 2011-08-24 23:08:29 TEAM MEMBERS (3) : young joo tak,, lawrence yang, and jung yoon shin IMAGE CREDITS: Eunice Young Tak, 2011. |
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| AWARD DETAILS | |
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Loreal Men's Expert Skincare Series Mens Skincare Packaging Series by Eunice Young Tak is Winner in Packaging Design Category, 2011 - 2012.· Press Members: Login or Register to request an exclusive interview with Eunice Young Tak. · Click here to register inorder to view the profile and other works by Eunice Young Tak. |
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