Kaleidoscope B2B Direct Mail 3D, lim. edit. by Suigeneris Barcelona

Home > Winners > #23258


DESIGN DETAILS
DESIGN NAME:
Kaleidoscope

PRIMARY FUNCTION:
B2B Direct Mail 3D, lim. edit.

INSPIRATION:
From the same lamps, their design and their manufacturing

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A small metaphor of the lamps DRESSLIGHT Barcelona, Fashion and Light Fusion. A new concept of lamps in which light fuses with fashion, art fabrics with design tradition, to result in a unique product, reflection of the personality owner. It is a different way to see the light.

OPERATION / FLOW / INTERACTION:
Send it by standard mail to the personal mail adress of 50 exclusive prospects selected: act as opinion leaders among which are architects, decorators and interior designers, etc.

PROJECT DURATION AND LOCATION:
The project started in Septembre 2010 in Barcelona, Spain and finished in same September (two weeks left) in Europe.

FITS BEST INTO CATEGORY:
Idea Design

PRODUCTION / REALIZATION TECHNOLOGY:
Like the kaleidoscope, made with the same materials that lamps are made (covered on the outside for 50 unique designs of fabrics and stuffed with minimal parts of materials are also used in making them: chopped glass, sequins, skin or tulle, beads, etc.). Designed exclusively hand-made (craftwork or arts and craft) in an edition limited to 50 copies. A gift that will allow a select high-level target selected from our database of professional and act as opinion leaders among which are architects, decorators and interior designers, who will ever seen the light differently, as with DRESSLIGHT lamps.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packaging: 21 cm x 5 cm ø (craft and plastic) + letter + label Kaleidoscope: 16, 5 cm 100% hand-made, lineds with same fabrics that lamps are made and stuffed with parts or materials are also used in making them: chopped glass, sequins, skin or tulle, beads, etc.

TAGS:
lamps, kaleidoscope, dresslight, suigeneris, faro, barcelona, light, fashion, fusion

RESEARCH ABSTRACT:
World Luxury Awards, that recognizes the better of the creativity in products of luxury, awards Dresslight in the category Home&Living. Dresslight not only it identifies by its cutting edge concept in lighting but also all their work and communication is made with details that reflect the stamp of your brand. WLA has considered reward his piece Direct Marketing's Kaleidoscope, for being a detail of luxury for customers and specifiers select of Dresslight.

CHALLENGE:
Kaleidoscopes have been created as a small metaphor of the lamps in which the light has fuses with fashion, 50 pieces of limited edition elaborated to hand with the same materials that are created the lamps, are the most nearby example (the challange was to make see the prospect people how it feel with a detail) of seeing the light of form unique and different. And find an art&craft person that make it real!

ADDED DATE:
2011-01-04 02:52:19

TEAM MEMBERS (30) :
Brand name:, DressLight Barcelona, Advert title(s):, Kaleidoscope, Country/Market:, Spain, Catalonia, Barcelona, Indication(s)/use:, Direct Mail, Target:, Prospects, architects, interior designers and decors, Advertising Agency (Name, City, Country):, suigeneris, Barcelona, Spain, Agency website:, http://www.suigeneriscommunicatio.es, Account Director:, Tino López Freixas, Creative Director:, Diego Otero Rodríguez, Art Director:, Jordi Alonso, Copywriter:, Jaime Tapia Ruano, Illustrator:, Jordi Alonso, Graphic Designer(s):, Jordi Alonso, Josep Puertas, Photographer:, Alejandro Romero, Josep Puertas, Integration and retouching photography: and Alejandro Romero

IMAGE CREDITS:
Suigeneris Barcelona, 2010.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Dresslight Barcelona (Faro, Lorefar SL)

PROFILE:
Dresslight BARCELONA was created with the clear vocation of creating lamps based on the excellence of their elements as a whole. The fusion of materials and textures, the care taken during the manufacturing process and the desire to serve customers in order to convey the idea of owning a unique and exclusive piece. We conceive our designs adapting to each context of use, we select special materials (haute couture, blown glass) that bring new effects and sensations and we take care over the details and finishes. In short, we create lamps that have their very own personality, that convey a distinction to the environment by and for which they were created. DRESSLight combines haute couture and lighting, the selection of fabrics is based on exclusivity, craftsmanship and quality. Our lamps may be made from silk, lace, sequins and all types of fabrics used by the most prestigious designers on the world's catwalks. From an initial briefing based on customer's idea or the aim of the project, we develop a new design. Apart from the basic functional aspects of a lamp, DRESSLight Barcelona values other technical, aesthetic and exclusivity equirements.

NOMINATION DETAILS

Kaleidoscope B2b Direct Mail 3d, Lim. Edit. by Suigeneris Barcelona is a Nominee in Idea Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Suigeneris Barcelona when results are announced.
AWARD DETAILS

Kaleidoscope B2b Direct Mail 3d, Lim. Edit. by Suigeneris Barcelona is Winner in Idea Design Category, 2010 - 2011.



· Press Members: Login or Register to request an exclusive interview with Suigeneris Barcelona.

· Click here to register inorder to view the profile and other works by Suigeneris Barcelona.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |