In direct contradiction to the typical, “granola-type” organic aesthetic, we instead designed objects with the precious feel of modern jewelry
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Kjaer Weis make-up line can claim to be the first entirely refillable make-up system in the world
OPERATION / FLOW / INTERACTION:
The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes.
We designed compacts shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes.
Tangibly, the compacts swivel open with an innovative lateral movement, fanning out like the wings of a butterfly.
Entirely refillable, these compacts are purposely conserved rather than recycled. Highly polished in a white bronze "Palladium" finish, monogrammed in glossy white enamel, and encased in a red textured paper box, each object conveys the substance and heft of a valuable keepsake.
PROJECT DURATION AND LOCATION:
The project started in May 2008 in Venice, California and finished in May 2010 in Venice, California. The make-up collection was initially launched in London, United Kingdom in June 2010.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
-The refillable compacts are cast in Zamac (Alloy of Zinc, Aluminum, Magnesium and Copper).
-The secondary packagings (red boxes) are made of leather-textured recycled stock, silkscreened in matte white, hot stamped in silver foil and sealed with a long silver paper strip bearing all ingredients and legal markings.
-The product refills (white blisters) are made of 100% recycled paper pulp silkscreened with soy-based inks.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Compact: 47mm x 57mm x 10mm -
Secondary packaging: 57mm x 69mm x 18mm -
Refill: Width 57mm x 97mm x 7mm.
Compact: 30mm x 57mm x 10mm -
Secondary packaging: 40mm x 67mm x 18mm -
Refill: 57mm x 97mm x 7mm.
Compact: 31mm x 35mm x 10mm -
Secondary packaging: 40mm x 46mm x 18mm -
Refill: 57mm x 97mm x 7mm.
make-up, make up, beauty, product design, graphic design, packaging, recycled, recyclable, refill, refillable, green, innovative
In direct contradiction to the typical, “granola-type” organic aesthetic, we instead designed objects with the precious feel of modern jewelry. Aesthetically, the Kjaer Weis line fuses an understated and timeless classicism with the crisp minimal lines of radical sculptures.
Kirsten Kjaer Weis gave us “carte blanche” to design her brand new eponymous make-up collection from scratch. We were in charge of creating every single element, from the logotype to the product design to the packaging. It was important that it be an organic and green product line.
One week after the launch, the line was picked up by the UK’s largest retail beauty chain with 82 stores in the United Kingdom & the United States. The line has been featured internationally in over 500 magazines & blogs. In addition, the design won a Red Dot, a Gold Pentaward and is shortlisted in Wallpaper* Magazine’s Design Awards 2011 as one of the top 5 designs of 2010.
TEAM MEMBERS (1) :
Creative Director / Designer: Marc Atlan
Marc Atlan, 2010.