Geneus DNA and Gatta Multifunctional retail store by After Design Living and Space Co.,Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Geneus DNA and Gatta PRIMARY FUNCTION: Multifunctional retail store INSPIRATION: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection UNIQUE PROPERTIES / PROJECT DESCRIPTION: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle. OPERATION / FLOW / INTERACTION: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement. PROJECT DURATION AND LOCATION: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return. SPECIFICATIONS / TECHNICAL PROPERTIES: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle. TAGS: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU RESEARCH ABSTRACT: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidat CHALLENGE: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours. ADDED DATE: 2025-04-09 07:56:48 TEAM MEMBERS (3) : Interior designer: Mr. Vacharapon Saetung, Interior designer: Ms. Jittsuphang Virachditchaphong and IMAGE CREDITS: After Design Living and Space Co.,Ltd., 2024. PATENTS/COPYRIGHTS: After Design Living and Space Co.,Ltd., 2025 |
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| Visit the following page to learn more: https://linktr.ee/after.design.studio | |||||
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NAME: After Design Living and Space Company Limited PROFILE: After Design Living and Space Company Limited is a Bangkok-based interior design firm with over 10 years of experience in the field. The company provides interior design services for both residential and commercial projects, focusing on the integration of functional planning and aesthetic quality. Its work covers all stages of the design process, from conceptual development to material selection and detailing. Established by two interior architects who graduated from the Interior Architecture Department, School of Architecture, Assumption University in Thailand, After Design Living and Space applies a methodical and detail-oriented approach to each project. The founders remain actively involved in the company’s operations, contributing design direction and ensuring consistency across all works. With a practice grounded in architectural principles and user-centric solutions, the firm delivers environments that support the practical needs and visual expectations of its clients. After Design Living and Space continues to serve a range of private and business clients throughout Bangkok and surrounding areas. |
| AWARD DETAILS | |
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Geneus Dna and Gatta Multifunctional Retail Store by After Design Living and Space Co., Ltd is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer After Design Living and Space Co.,Ltd. for design Geneus DNA and Gatta here.· Press Members: Login or Register to request an exclusive interview with After Design Living and Space Co.,Ltd.. · Click here to register inorder to view the profile and other works by After Design Living and Space Co.,Ltd.. |
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