Goodbikes Social Impact Campaign by Squared |
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| DESIGN NAME: Goodbikes PRIMARY FUNCTION: Social Impact Campaign INSPIRATION: Inspired by the power of community and sustainable mobility, Goodbikes transforms travel into lasting impact. By donating bicycles, visitors help locals access work, education, and essential services while promoting eco-friendly transport. The initiative supports local repair shops, reduces carbon footprints, and fosters a culture of shared responsibility proving that small actions can drive big change. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Goodbikes is a community-driven initiative transforming tourism in Namibia into social impact. Visitors in Swakopmund purchase bikes at special rates and donate them before leaving, providing essential transportation for locals. Partnering with businesses and the municipality, donated bikes are repaired and redistributed. This sustainable model promotes mobility, supports local repair shops, and reduces carbon footprints proving that a simple idea can create lasting change. OPERATION / FLOW / INTERACTION: Goodbikes is simple and impactful: visitors purchase a bike at a special rate, use it during their stay, and donate it before leaving. The donated bikes are then repaired and given to locals in need. The interaction is seamless: travelers enjoy eco-friendly transport, while the community gains long-term mobility. Stickers, coasters, and digital campaigns spread awareness, making participation easy and rewarding. It’s a cycle of giving that keeps moving forward. PROJECT DURATION AND LOCATION: Started in June 2024 and ongoing. FITS BEST INTO CATEGORY: Social Design |
PRODUCTION / REALIZATION TECHNOLOGY: Goodbikes was developed through a strategic blend of branding, UX design, and community-driven engagement. The campaign’s identity features bold, minimal visuals for clarity and impact. Digital assets were crafted using vector-based design and motion graphics, while print materials utilized eco-friendly inks and recycled paper. The initiative leveraged behavioral design techniques to seamlessly integrate donation incentives, ensuring maximum participation and sustainability. SPECIFICATIONS / TECHNICAL PROPERTIES: Goodbikes features a full-range print communication system, including posters, flyers, and eco-friendly stickers. Custom metal bike plates serve as durable identification tags for donated bikes. Branded coasters are placed in cafés around town to boost awareness. The digital campaign includes website assets, social media content, and motion graphics optimized for engagement across platforms. TAGS: social campaign, donation-based initiative, creative design, community engagement, sustainable transportation, eco-friendly mobility, social good, bicycle donation, local empowerment, awareness campaign RESEARCH ABSTRACT: Goodbikes was developed through qualitative research to understand mobility challenges in Swakopmund. Objective: Improve local transportation access via sustainable solutions. Methodology: Interviews, surveys, and observational studies. Tools: Community feedback, municipal data. Participants: Tourists, locals, businesses. Results: High visitor interest, strong local need. Impact: A scalable model for eco-mobility and social good, merging tourism with lasting community benefits. CHALLENGE: The biggest challenge was overcoming the logistical complexities of creating a donation-based system that integrated seamlessly with tourism. Balancing visitor engagement with local needs while ensuring sustainable bike repair and distribution was difficult. We navigated the challenge of limited local resources and community engagement in a small town. Overcoming these hurdles required careful collaboration with businesses and the municipality, aligning diverse stakeholders to create a smooth, impactful process. ADDED DATE: 2025-03-31 04:47:29 TEAM MEMBERS (5) : Creative Director: Yana Okoliyska, Marketing & Strategy Director: Marina Varlyakova, Digital Growth Strategist: Nikola Ivanov, Graphic Designer: Desi Todorova and IMAGE CREDITS: Creative Director - Yana Okoliyska Marketing & Strategy Director - Marina Varlyakova Digital Growth Strategist - Nikola Ivanov Graphic Designer - Desi Todorova |
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NAME: Desert & Ocean Coworking PROFILE: Desert & Ocean Coworking is a contemporary coworking space located along Namibia's picturesque Skeleton Coast. It offers a variety of work environments, including hot desks designed in a modern industrial style for flexible seating, private offices constructed with aluminum, glass, and wood for privacy while maintaining visual connectivity, and a fully-equipped boardroom. The space is designed to inspire creativity and productivity, featuring panoramic ocean views and abundant natural light. Additionally, Desert & Ocean Coworking collaborates with Damarana Safaris to provide unique work and travel experiences, allowing members to balance professional endeavours with exploration of Namibia's natural beauty. |
| AWARD DETAILS | |
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Goodbikes Social Impact Campaign by Squared is Winner in Social Design Category, 2024 - 2025.· Read the interview with designer Squared for design Goodbikes here.· Press Members: Login or Register to request an exclusive interview with Squared. · Click here to register inorder to view the profile and other works by Squared. |
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