1045 Coffee Beans Packaging by Natalya Bilousova |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 1045 Coffee Beans PRIMARY FUNCTION: Packaging INSPIRATION: The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary. OPERATION / FLOW / INTERACTION: The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity. PROJECT DURATION AND LOCATION: Calgary, Canada, the project began in May and ended in August, 2024 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf. SPECIFICATIONS / TECHNICAL PROPERTIES: Label size 110 x 160 mm, coffee bag 135 x 260 mm TAGS: packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging RESEARCH ABSTRACT: The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative. CHALLENGE: The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity. ADDED DATE: 2025-03-27 03:02:01 TEAM MEMBERS (1) : Natalya Bilousova IMAGE CREDITS: Natalya Bilousova, 2025 |
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| Visit the following page to learn more: https://1045coffee.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 1045 Coffee PROFILE: 1045 Coffee is a locally owned and operated brand based in Calgary, known for its unique coffee blends sourced from high-quality beans. Drawing inspiration from Calgary's distinct elevation of 1,045 meters above sea level, the brand emphasizes its connection to the local community and the city’s high-altitude character. Each coffee blend is carefully crafted to reflect the region’s bold spirit and artisanal coffee culture, offering a diverse range of flavors for discerning coffee enthusiasts. The brand’s visual identity is designed with a balance of elegance and functionality, showcasing a diamond-shaped logo that creatively references the city’s elevation while avoiding typical mountain imagery. The packaging, produced using traditional black coffee bags and high-quality stickers for labels, combines practicality with a visually appealing design that communicates the brand’s values of craftsmanship and authenticity. 1045 Coffee stands out in the competitive market by offering an accessible yet premium coffee experience with a distinct connection to Calgary’s unique landscape. |
| AWARD DETAILS | |
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1045 Coffee Beans Packaging by Natalya Bilousova is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Natalya Bilousova for design 1045 Coffee Beans here.· Press Members: Login or Register to request an exclusive interview with Natalya Bilousova. · Click here to register inorder to view the profile and other works by Natalya Bilousova. |
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