Shengquan Beer Packaging by Ningbo Mebox Brand Design Co., Ltd |
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| DESIGN NAME: Shengquan PRIMARY FUNCTION: Beer Packaging INSPIRATION: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound. OPERATION / FLOW / INTERACTION: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension. By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions. PROJECT DURATION AND LOCATION: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain. SPECIFICATIONS / TECHNICAL PROPERTIES: 238mm*75mm*75mm TAGS: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style RESEARCH ABSTRACT: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity. Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value. CHALLENGE: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product. ADDED DATE: 2025-03-27 01:49:17 TEAM MEMBERS (1) : Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang IMAGE CREDITS: Ningbo Mebox Brand Design Co., Ltd, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: China Resources Snow Breweries (China) Qinghai Sales Branch PROFILE: Founded in 1993, China Resources Snow Breweries (China) Qinghai Sales Branch is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ".Since 2006, CR Snow has been ranked No. 1 in China's beer market in terms of total sales volume. |
| AWARD DETAILS | |
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Shengquan Beer Packaging by Ningbo Mebox Brand Design Co., Ltd is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Ningbo Mebox Brand Design Co., Ltd for design Shengquan here.· Press Members: Login or Register to request an exclusive interview with Ningbo Mebox Brand Design Co., Ltd. · Click here to register inorder to view the profile and other works by Ningbo Mebox Brand Design Co., Ltd. |
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