Planetarium Cultural and Creative Merchandise by Alan Guo |
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| DESIGN NAME: Planetarium PRIMARY FUNCTION: Cultural and Creative Merchandise INSPIRATION: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs. OPERATION / FLOW / INTERACTION: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product. PROJECT DURATION AND LOCATION: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts SPECIFICATIONS / TECHNICAL PROPERTIES: 25*40cm Inflatable bag, Screen printing TAGS: Planetarium, Cultural and Creative Merchandise, Universe RESEARCH ABSTRACT: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe. To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective. For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizin CHALLENGE: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products. To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging. Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product. For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience. ADDED DATE: 2025-03-25 04:32:02 TEAM MEMBERS (1) : IMAGE CREDITS: Alan Guo, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Planetarium PROFILE: Beijing Planetarium is China's first large-scale planetarium and a national-level natural science museum.It popularizes astronomical knowledge mainly through performing simulated starry sky shows, holding astronomical knowledge exhibitions, editing, publishing and distributing popular science publications such as "Astronomy Enthusiasts", and organizing public astronomical observations. |
| AWARD DETAILS | |
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Planetarium Cultural and Creative Merchandise by Alan Guo is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Alan Guo for design Planetarium here.· Press Members: Login or Register to request an exclusive interview with Alan Guo. · Click here to register inorder to view the profile and other works by Alan Guo. |
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