Heavens Elix Kombucha Tea by Sajindas Devidas |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Heavens Elix PRIMARY FUNCTION: Kombucha Tea INSPIRATION: This design is inspired by nature, luxury branding, and modern health-conscious aesthetics. The pink-to-orange gradient reflects the vibrant hues of hibiscus flowers and tropical sunsets, evoking freshness and energy. The soft cloud elements create a light, airy feel, reinforcing purity and a "heavenly" essence that aligns with the brand name. The elegant typography and minimalist layout suggest a premium, sophisticated product, standing apart from the more rustic designs. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Heavens Elix can design stands out with its vibrant pink-to-orange gradient, giving it a fresh and inviting look that matches the hibiscus flavor. The elegant typography, with "ELIX" in a bold serif font, adds a premium feel, while the soft clouds and delicate hibiscus flowers create a natural, almost dreamy vibe. The minimal yet well-balanced layout makes the text easy to read without feeling cluttered. The small circular emblem with a floral icon adds a refined touch, reinforcing the organic method. OPERATION / FLOW / INTERACTION: Heavens Elix's bottle or tin can is designed to be user friendly and functional. To enjoy the drink, simply open the can or bottle and pour it into a glass or drink directly. The bottle keeps the kombucha fresh, and the can is lightweight, making it easy to carry. The key feature is its ability to keep the drink naturally fizzy and full of flavor. It performs better because of its high quality ingredients, ensuring a refreshing and healthy experience with every sip. PROJECT DURATION AND LOCATION: This project started on March 10th 2025 and finished on March 20th, at Columbus Ohio FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Heavens Elix Kombucha packaging blends premium aesthetics with an approachable design. A deep pink to warm orange gradient evokes vitality and wellness while soft cloud motifs and floral overlays enhance its organic feel. Bold serif typography adds sophistication complemented by clear sans serif descriptors. Sustainable aluminum cans UV spot printing and a semi-matte finish ensure quality and eco conscious appeal. Each flavor Hibiscus Lemon and Blueberry features distinct yet cohesive colorways. SPECIFICATIONS / TECHNICAL PROPERTIES: Height: Approximately 4.8 inches 12.2 cm Diameter: Approximately 2.6 inches 6.6 cm Volume: 12 US fluid ounces 355 ml TAGS: Product Design, Label Design, Kombucha tea, Visual Design RESEARCH ABSTRACT: Design research for Heavens Elix focused on understanding what customers value most unique flavors easy to use packaging and a healthy product. We explored different ways to make the bottles and cans both attractive and practical ensuring they stand out on shelves. The research also looked at how people interact with kombucha packaging leading to designs that are not only visually appealing but also functional and convenient for everyday use. CHALLENGE: The creative challenge was to design something distinctively unique, setting it apart from competitors, with an eye-catching appeal that would attract users and encourage them to purchase the product. ADDED DATE: 2025-03-23 23:49:39 TEAM MEMBERS (1) : IMAGE CREDITS: Sajindas Devidas, 2024. |
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| Visit the following page to learn more: http://bit.ly/42hhuOB | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Heavens Elix PROFILE: Heavens Elix Kombucha is an exciting startup founded by a visionary entrepreneur with a passion for healthy, refreshing beverages. With a clear goal of expanding its reach, Elix Kombucha offers three distinctive flavors. Hibiscus, Lemon, and Blueberry are each crafted to deliver a refreshing, bold taste that appeals to a wide range of consumers. While currently operating in India, the brand has ambitious plans to expand internationally, targeting markets like Singapore, the US, and beyond. Elix Kombucha aims to revolutionize the way people think about wellness drinks by introducing a variety of unique flavors, with future plans to introduce up to 10 different options. The brand's commitment to quality, innovation, and sustainability makes it a rising star in the world of health-conscious beverages, and its potential for growth is boundless as it seeks to introduce its refreshing kombucha to the global stage. |
| AWARD DETAILS | |
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Heavens Elix Kombucha Tea by Sajindas Devidas is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Sajindas Devidas for design Heavens Elix here.· Press Members: Login or Register to request an exclusive interview with Sajindas Devidas. · Click here to register inorder to view the profile and other works by Sajindas Devidas. |
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