Xiong Mao Wild Shell Outdoor Jacket by Guangzhou Xiongmao Outdoor Products |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Xiong Mao Wild Shell PRIMARY FUNCTION: Outdoor Jacket INSPIRATION: Drawing inspiration from nature, the jacket design aims to harmonize environmental protection with minimalist charm. Rooted in the Back to Basics philosophy, it combines simple yet refined design with sustainable materials, helping the wearer feel closer to nature and embrace the true spirit of adventure. The color palette also echoes this philosophy: vibrant fluorescent green reflects the vitality of the natural world, while soft gray adds a touch of understated elegance and purity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Wild Shell, designed for outdoor enthusiasts, combines high performance with environmental responsibility. Crafted entirely from biobased materials, this jacket ensures a green lifecycle from raw materials to finished product, seamlessly integrating sustainability and functionality. With its lightweight design and premium materials, it offers unmatched performance in diverse demanding outdoor conditions, all without compromising on comfort. OPERATION / FLOW / INTERACTION: By harnessing ergonomic data modeling and 3D seamless splicing technology, the jacket weighs only 248g, lighter than 4 SIS Isotonic Energy Gels. The combination of lightweight fabrics and seamless cutting ensures optimal comfort and unrestricted movement. With an innovative integrated storage design, the jacket can fold into a sling bag, eliminating the burden of carrying bulky outdoor gear and allowing the wearer to transition seamlessly between the rhythm of city life and the call of the wild. PROJECT DURATION AND LOCATION: The design and development of this jacket began in Guanghzou, in June 2024. |
PRODUCTION / REALIZATION TECHNOLOGY: The jacket embodies environmental responsibility by fully using biobased materials, combined with advanced microporous membrane technology and robust Dyneema fibers to enhance wear resistance, breathability, and comfort. The SoundMax ultrasonic seam taping technology and the precisely controlled adhesive overflow process work in harmony, using vibrations at high frequencies for flawless bonds between tapes and fabrics. This boosts not only water resistance but also visual appeal and quality. SPECIFICATIONS / TECHNICAL PROPERTIES: Various sizes available TAGS: Environmentally Friendly Outdoor Jacket, Outdoor Sports, Fully Biobased Materials, Lightweight Design, Back to Basics, Dyneema Fibers, Pocket to Bag Integrated Storage Design, Minimalist Aesthetic Design RESEARCH ABSTRACT: As global environmental awareness rises, the outdoor sports industry is navigating a shift from high performance to sustainability. However, traditional outdoor apparel often use petrochemical based materials, which excel in functionality but come at a heavy environmental cost during production and disposal. Meanwhile, outdoor enthusiasts are increasingly demanding lightweight and multifunctional gear, especially for hiking and trail running, where portability and comfort are essential. CHALLENGE: Traditional composite fabrics are often made by laminating different materials, requiring complex separation during recycling. This leads to high costs, low efficiency, and significant environmental harm. To solve these problems, the jacket combines three layers of the fabric made from a single material. This simplifies recycling, allowing it to enter the recycling loop directly without separation. The use of fully biobased materials also reflects the commitment of the brand to sustainability. ADDED DATE: 2025-03-19 04:05:53 TEAM MEMBERS (2) : Yuxuan Huang and Hongjian Zhu IMAGE CREDITS: Guangzhou Xiongmao Outdoor Products , 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Guangzhou Xiongmao Outdoor Products Co., Ltd. PROFILE: Xiongmao, a Chinese fashion outdoor lifestyle brand, was born in 1896 in China's first knitting factory. XIONGMAO advocates the concept of "born naturally, walk freely" and focuses on the development of outdoor clothing and equipment that coexist with function and fashion. We are committed to becoming China's national treasure outdoor brand, providing global users with physical and mental freedom of outdoor life experience. |
| AWARD DETAILS | |
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Xiong Mao Wild Shell Outdoor Jacket by Guangzhou Xiongmao Outdoor Products is Winner in Outdoor Gear and Camping Equipment Design Category, 2024 - 2025.· Read the interview with designer Guangzhou Xiongmao Outdoor Products for design Xiong Mao Wild Shell here.· Press Members: Login or Register to request an exclusive interview with Guangzhou Xiongmao Outdoor Products . · Click here to register inorder to view the profile and other works by Guangzhou Xiongmao Outdoor Products . |
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