Una Luna Collection Confectionery by Olha Takhtarova |
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| DESIGN NAME: Una Luna Collection PRIMARY FUNCTION: Confectionery INSPIRATION: The moon's enigmatic charm and a tranquil riverbed under a starry night sky inspire Una Luna. Like fine chocolates, the idea evokes peace, richness, and individuality. Birds flying across a golden moon symbolize freedom and transcendence, supporting the idea that Una Luna chocolates offer escape from the daily. Natural motifsin the design illustrate how the company values craftsmanship and purity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Una Luna ("One Moon") chocolate packaging is meant to capture luxury, mystery, and grace. Inspired by the beauty of moonlit evenings, the design contrasts visually strikingly by combining a deep black matte surface with gold foil embellishments. Rising birds and the golden moon represent liberty and luxury, therefore turning every chocolate box into a sophisticated encounter. Excellent printing makes the box feel special in consumers' hands and on the shelf. OPERATION / FLOW / INTERACTION: Una Luna's packaging is meant to improve user experience in all its elements. The box's robust but elegant construction offers protection while preserving an easy unpacking mechanism. While the printed taste guide provides a clear picture of the several chocolates, the gold foil-stamped moon makes a great first impression. The way the chocolates are arranged inside is painstakingly designed to offer a visually appealing and orderly appearance, so simplifying and fun the choosing procedure becomes. The high-quality materials guarantee longevity and communicate uniqueness. PROJECT DURATION AND LOCATION: May 2024 US - June 2024 US FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Rigid cardboard with a matte black finish for elegance and durability forms the Una Luna package. Selective varnishing gives texture; gold foil stamping accentuates the moon and branding. Embossing accentuates tactile appeal and helps important features stand out. The inside gold lining improves the unboxing experience. SPECIFICATIONS / TECHNICAL PROPERTIES: Large Box: 300mm x 180mm x 50mm Medium Box: 240mm x 140mm x 45mm Small Box: 180mm x 100mm x 40mm TAGS: chocolate candy, chocolate luxury packaging, gold, moon RESEARCH ABSTRACT: Una Luna's packaging research concentrated on consumer psychology and how luxury aesthetics affect buying choices. Research show that black and gold color schemes are quite connected with elegance and premium quality. To improve the sensory attraction, tactile details including varnishing and embossing were also included. According to market research, the impression of gourmet chocolates depends much on packaging, hence strategic use of simple but strong design elements that express elegance and uniqueness results. These components together guarantees that Una Luna chocolates will be seen as a premium luxury. CHALLENGE: Designing Una Luna's packaging proved mostly difficult in balancing luxury with brand narrative. It had to be premium and convey the moon's relationship to mystery, elegance, and retreat as well as feel good. Developing a unique design that distinguishes itself in the cutthroat confectionery industry while preserving a coherent visual identity throughout several flavors was another difficulty. The answer was to use a strong but understated color palette, apply high-end printing techniques, and make sure every variation in the collection kept its originality while also being harmonic complete. Una Luna's packaging deftly communicates both luxury appeal and an immersive brand narrative by combining innovative graphics with superior materials. ADDED DATE: 2025-03-12 15:23:09 TEAM MEMBERS (1) : Olha Takhtarova IMAGE CREDITS: Olha Takhtarova, 2024. |
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| Visit the following page to learn more: https://sotdesign.com/portfolio-item/una |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SOT B&D PROFILE: Having more than 14 years of experience in graphic design, packaging and label design, corporate branding, online design, and web development, we offer a rich body of knowledge to every project. Our team of professionals provides original, customized solutions guaranteed outstanding results every time. Successful projects for clients all throughout the United States, Europe, Canada, the UAE, and beyond abound from our portfolio. Many of these designs have been acknowledged for their originality and accuracy with industry awards. |
| AWARD DETAILS | |
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Una Luna Collection Confectionery by Olha Takhtarova is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Olha Takhtarova for design Una Luna Collection here.· Press Members: Login or Register to request an exclusive interview with Olha Takhtarova. · Click here to register inorder to view the profile and other works by Olha Takhtarova. |
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