Dr Dancheva Website Redesign by Maria Burgelova - More By Us |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dr Dancheva PRIMARY FUNCTION: Website Redesign INSPIRATION: The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information. Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases. OPERATION / FLOW / INTERACTION: Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease. PROJECT DURATION AND LOCATION: The project stared on 21st of January 2024 in Sofia, Bulgaria. |
PRODUCTION / REALIZATION TECHNOLOGY: The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform. SPECIFICATIONS / TECHNICAL PROPERTIES: The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices. TAGS: dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking RESEARCH ABSTRACT: Comparative website research aimed to optimise patient engagement. Objectives: analyse successful medical websites and translate best practices for a dermatology/venereol CHALLENGE: The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle. ADDED DATE: 2025-03-11 03:27:48 TEAM MEMBERS (7) : Creative Director: Maria Burgelova, Lead Designer: Maria Yordanova, Senior Designer: Valeria Petrova, Senior Designer: Bozhidar Hadzhiev, Graphic Designer: Beloslava Ivanova, Graphic Designer: Boris Savev and Copywriter: Elisaveta Vakavchieva IMAGE CREDITS: All credits are in the PDF. |
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| Visit the following page to learn more: https://shorturl.at/LlRgj | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Dr Dancheva PROFILE: Dr Assia Dancheva is a specialist in dermatology and venereology, providing comprehensive care. The clinic aims to provide accessible and informative resources for patients, facilitating informed decision-making and promoting overall skin health. The practice is dedicated to delivering professional and compassionate care, fostering trust and confidence among patients seeking dermatological and venereological services. |
| AWARD DETAILS | |
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Dr Dancheva Website Redesign by Maria Burgelova-More by Us is Winner in Website and Web Design Category, 2024 - 2025.· Read the interview with designer Maria Burgelova - More By Us for design Dr Dancheva here.· Press Members: Login or Register to request an exclusive interview with Maria Burgelova - More By Us. · Click here to register inorder to view the profile and other works by Maria Burgelova - More By Us. |
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