Youngor Experien Fashion Store by Masato Kure |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Youngor Experien PRIMARY FUNCTION: Fashion Store INSPIRATION: This project was conceived to integrate five distinct fashion brands into a single, unified space while preserving each brand’s unique identity. Our approach focused on spatial composition, material contrasts, and lighting to ensure individual expression within a cohesive environment. The result is a curated space where visitors can seamlessly navigate between brands, experiencing diversity while appreciating the harmony of the overall design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design harmonizes tradition and innovation, seamlessly integrating a long-established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere. OPERATION / FLOW / INTERACTION: This space is designed to create a smooth and immersive shopping experience. The flexible layout allows visitors to move naturally between brand zones without feeling restricted. The ceiling lighting enhances the atmosphere, making the space feel open and inviting. Each design element works together to highlight products effectively, ensuring a visually engaging and comfortable experience for shoppers. PROJECT DURATION AND LOCATION: The project commenced in 03, 2023 and was completed in 10, 2024. Designed to enhance the retail experience, the space was meticulously planned to facilitate seamless navigation between brand zones while maintaining a cohesive atmosphere. The ceiling lighting was strategically implemented to create an inviting ambiance, ensuring optimal product presentation and a refined shopping environment. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design was developed through an iterative process, balancing spatial composition, material selection, and lighting to create a seamless yet dynamic experience. We employed modular layouts to ensure flexibility and adaptability while maintaining a cohesive identity. Advanced lighting techniques were used to highlight textures and define zones, enhancing the interaction between the brands and visitors within the unified space. SPECIFICATIONS / TECHNICAL PROPERTIES: The project spans an area of approximately 1600㎡, designed with modular spatial elements to ensure adaptability. Ceiling heights range from 4200 mm to 4900 mm, with flexible partitioning allowing seamless integration of multiple brand zones. Advanced lighting are implemented at a height of 4200 mm, optimizing visual appeal and guiding movement. TAGS: - RESEARCH ABSTRACT: - CHALLENGE: The project features large circular lighting elements integrated into the ceiling, strategically tilted to create a dynamic spatial experience. These fixtures, measuring approximately 8000 mm in diameter, provide uniform illumination while enhancing the architectural composition. The lighting design utilizes diffused panels for a soft glow, ensuring both functionality and aesthetic appeal, while accentuating key product displays. ADDED DATE: 2025-03-07 02:58:00 TEAM MEMBERS (4) : Masato Kure, Masashi Ota, Tatsuya Yokoyama and Yuze Ma IMAGE CREDITS: Masato Kure, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: THE TRIANGLE.JP.CO., LTD PROFILE: - |
| AWARD DETAILS | |
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Youngor Experien Fashion Store by Masato Kure is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer Masato Kure for design Youngor Experien here.· Press Members: Login or Register to request an exclusive interview with Masato Kure. · Click here to register inorder to view the profile and other works by Masato Kure. |
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