Gioia No 1 Lady Golf Driver by Do It Solutions |
Home > Winners > #171391 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Gioia No 1 PRIMARY FUNCTION: Lady Golf Driver INSPIRATION: “I was teaching a very nice lady but unfortunately, she couldn't get to grips with her driver swing. I thought, why do women and amateurs have to play with a driver that isn't right for them? That's how the story of GIOIA began.” We created the perfect club, enabling amateur golfers to grow in the game and just have fun when teeing off. The design is smooth, highly effective, and its minimalistic rationalism brings the correct dose of understatement of quality and luxury to the play. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Golf can be challenging, especially the frustration after a failed shot. That's why we developed the first MOI-optimized driver for women and amateur golfers. GIOIA is a particularly easy-to-play driver customized to the golfers’ momentum of inertia and the biomechanical characteristics of female, non-professional golfers. Every part of the driver is designed for optimized launch angles at slower swing speeds. The results are accuracy, longer distances from the tee, and confidence in the game. OPERATION / FLOW / INTERACTION: The driver's head is intended to be fully fitted by GIOIA professionals to transfer the feel of shorter clubs to the driver. Therefore, it offers plenty of integrated fitting options. The remote fitting process is quick, easy and precise and can be done from the comfort of your own home. You can get your unique GIOIA driver in just a few steps. After you have entered all the necessary information into a form, the GIOIA fitting software calculates the optimal driver specifications for you. Our professionals will then tailor your driver for you in the workshop. Carefully packaged, your exclusive GIOIA driver will be delivered to your home. PROJECT DURATION AND LOCATION: The project started in 2023 and was presented in 2025 in Linz, Austria. |
PRODUCTION / REALIZATION TECHNOLOGY: A fist design prototype was realized using FDM and SLA 3D print with PLA and ABS like resin. After the definition of the final geometry, another second prototype was created. To aim for a final material touch-and-feel the prototype was made via SLM 3D print using EOS TI 64 Titanium alloy as the material of choice. For the series production the products are produced with investment casting. The final material is Ti811(TI-8AL-1V) Titanium alloy. SPECIFICATIONS / TECHNICAL PROPERTIES: Heel to toe: 119,35mm / Sole to crown: 64,44mm / Face to back: 106mm / Lie 60° / Loft 19° / Bulge 13° / Roll 13° / Volume: 420ccm / Weight: 170g -190g / Additional weights for the back: max. 50g / Additional weights for the heel max. 10g. TAGS: golf, driver, product, design, engineering, innovation RESEARCH ABSTRACT: Very often conventional women's drivers simply do not fit, as if they had been designed for men and subsequently modified slightly for women. Most women's drivers were often too long, too heavy and had a loft that was unsuitable for the individual swing power and technique. For three years we devoted ourselves intensively to the goal of developing the perfect driver for slow swing speeds. We tested different lengths, weights and lofts, analysed materials and spoke to numerous female golfers about their experiences and challenges. What began as an observation became a mission: to create the ideal women's and amateurs' driver that meets special requirements and helps women to reach their full potential. CHALLENGE: Designing a Golf driver, the following standardized design and construction parameters apply: The Lie Angle has to be 60°. The distance from heel to toe must be greater than the distance from face to back. The distance from heel to toe must not be greater than 127mm. The distance from the sole to the crown cannot be greater than 71,12mm. If the outermost point of the heel is not clearly defined, it is deemed to be 22,24mm above the horizontal plane on which the club (driver) is lying. The Volume must not exceed 460 cubic centimetres, plus a tolerance of 10 cubic centimetres. The distance between the heel and the plane containing the axis of the shaft should be greater than 15,88mm. The centre of gravity should lay on the neutral axis plane through the face centre. ADDED DATE: 2025-03-05 08:07:48 TEAM MEMBERS (8) : Matteo Blason, Florian Nimmervoll, Michael Hofbauer, Dominik Diensthuber, Thomas Pfaffenbauer, Hana Stein, Lilith Laner and IMAGE CREDITS: Image #1 - #5: DO:IT Solutions, 2025. |
||||
| Visit the following page to learn more: https://www.do-it.world/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: DO:IT Solutions PROFILE: The Product & Transportation Design Studio and state certified Engineering Consultancy for Industrial Design DO:IT Solutions has set itself the mission to establish design on the interface of emotion and function. Since 2019 DO:IT has offered marketable design solutions for the industry. The concepts reflect a holistic innovation process and combine contemporary design with cutting-edge technologies. The young company provides full-service solutions following flexible, customer-specific processes. To implement them, they use the possibilities of modern technology, all while putting people and their needs centre stage. As an international Design Studio and Engineering Consultancy DO:IT works with a team of interdisciplinary experts who are hand-picked for each project, creating bespoke solutions. The modular teams support projects from inception through to launch, ensuring the highest quality level. The founders, Michael Hofbauer and Florian Nimmervoll have more than 20 years of international project experience, working for renowned clients in the automotive and industrial design industry. Together with their global team, they want to revolutionize Mobility and Industrial Design by aligning it with today’s technological innovations. Longstanding participation in industrial research projects, multiple design awards, and an international network of senior professionals in Automotive, Industrial, and User Experience Design led to a successful start for their multidisciplinary team. |
| AWARD DETAILS | |
 |
Gioia No 1 Lady Golf Driver by Do It Solutions is Winner in Sporting Goods, Fitness and Recreation Equipment Design Category, 2024 - 2025.· Read the interview with designer Do It Solutions for design Gioia No 1 here.· Press Members: Login or Register to request an exclusive interview with Do It Solutions. · Click here to register inorder to view the profile and other works by Do It Solutions. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Do It Solutions' Sporting Goods Design?
You will most likely enjoy other award winning sporting goods design as well.
Click here to view more Award Winning Sporting Goods Design.
  |
 |
