Vision K Vision Vehicle by Deniz Kurtcepe |
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| DESIGN NAME: Vision K PRIMARY FUNCTION: Vision Vehicle INSPIRATION: The inspiration for Vision K stems from the natural elegance of wind shaped rock formations and the need for an intuitive driving experience. Extensive research with 200 drivers revealed the challenges of traditional dashboard designs, leading to the development of no look controls and an optimized human machine interface. By balancing digital and physical interfaces, The K enhances focus, reducing distractions and redefining the relationship between driver and machine. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Vision K redefines the driving experience through a life centric approach, integrating intuitive controls with advanced Human Machine Interface technology. Inspired by wind-sculpted monoliths, its aerodynamic design merges aesthetics with performance. Featuring real time data integration and nolook controls, The K minimizes cognitive load, enhancing safety and usability. Developed through extensive user testing, it seamlessly blends form, function, and cutting edge technology. OPERATION / FLOW / INTERACTION: Vision K prioritizes an intuitive and distraction free driving experience. Nolook physical controls allow drivers to operate essential functions without taking their eyes off the road. The AI-powered human machine interface adapts to user preferences, streamlining real-time data and minimizing cognitive load. By integrating digital and tactile interactions, the system enhances usability, providing a seamless balance between automation and driver control. PROJECT DURATION AND LOCATION: The Vision K project commenced in 2022 and was developed over two years, involving multidisciplinary teams across Europe and North America. Extensive user testing and iterative prototyping took place in controlled environments and real-world conditions. The final design integrates insights from extensive driver research, culminating in an innovative, user focused automotive experience. |
PRODUCTION / REALIZATION TECHNOLOGY: Vision K was developed using advanced 3D modeling, computational fluid dynamics, and ergonomic simulations. The vehicle’s monolithic structure optimizes aerodynamics while lightweight composite materials enhance efficiency. The human machine interface system integrates AI driven real-time data, adaptive displays, and haptic feedback for seamless interaction. Precision engineering ensures an intuitive, safe, and high-performance driving experience. SPECIFICATIONS / TECHNICAL PROPERTIES: Vision K features a low, aerodynamic silhouette designed for maximum efficiency. Dimensions: Width 1900mm x Length 4800mm x Height 1400mm. The vehicle integrates a fully digital cockpit with an adaptive user interface, incorporating AI driven customization. The no look control system utilizes haptic feedback and strategically placed physical buttons for critical actions, enhancing safety and reducing driver distraction. TAGS: Concept Car, HMI, User-Centered Design, No-Look Controls, Ergonomic Interface, Futuristic Vehicle, AI-Driven Cockpit, Aerodynamic Design, Automotive Innovation, Seamless Interaction RESEARCH ABSTRACT: Vision K’s development was driven by a comprehensive user study involving over 200 drivers. Research focused on cognitive load, ergonomic usability, and real time data integration. Methodologies included eye-tracking analysis, reaction time assessments, and adaptive user interface testing. Insights led to an optimized human machine interface, reducing distractions and improving accessibility. Findings were directly applied to the design, ensuring an intuitive, data informed user experience. CHALLENGE: The primary challenge was balancing digital innovation with user familiarity. Over-reliance on touchscreen interfaces in modern vehicles has led to increased cognitive load and distractions. By studying user behavior, the K introduced a hybrid system integrating tactile feedback and adaptive displays. Achieving seamless interaction required extensive prototyping, refining button placement, haptic response, and visual hierarchy to create an intuitive driving environment. ADDED DATE: 2025-03-04 08:18:50 TEAM MEMBERS (1) : IMAGE CREDITS: Image #Main : Creator Deniz Kurtcepe, Image #1: Creator Deniz Kurtcepe, Image #2: Creator Deniz Kurtcepe, Image #3: Creator Deniz Kurtcepe, Image #4: Creator Deniz Kurtcepe, PATENTS/COPYRIGHTS: Copyrights belong to Deniz Kurtcepe, 2025. |
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| Visit the following page to learn more: https://bit.ly/vision-k | |||||
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NAME: Kurtcepe PROFILE: Deniz Kurtcepe is a multidisciplinary designer based in Amsterdam, specializing in industrial and digital product design. His expertise spans automotive, consumer electronics, and smart devices, integrating technology, sustainability, and user experience. He has led multiple top-tier award-winning projects, earning Gold, Best of Best, and other prestigious distinctions in competitions such as Red Dot, iF Design, and German Design Awards. His design philosophy is deeply rooted in the monolithic principle, drawing inspiration from nature’s raw power and its ability to shape forms over time. This philosophy informs his work, where aesthetics, function, and material innovation converge seamlessly. He prioritizes sustainable manufacturing, leveraging additive production techniques, localized craftsmanship, and environmentally responsible materials to develop forward-thinking design solutions that anticipate future needs while embracing timeless strength and elegance. |
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Vision K Vision Vehicle by Deniz Kurtcepe is Winner in Car and Land Based Motor Vehicles Design Category, 2024 - 2025.· Read the interview with designer Deniz Kurtcepe for design Vision K here.· Press Members: Login or Register to request an exclusive interview with Deniz Kurtcepe. · Click here to register inorder to view the profile and other works by Deniz Kurtcepe. |
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