Parsirang Egg Producer by Mohsen Koofiani |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Parsirang PRIMARY FUNCTION: Egg Producer INSPIRATION: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia. OPERATION / FLOW / INTERACTION: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty. PROJECT DURATION AND LOCATION: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Sustainable Cellulose Packaging + Label The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design. SPECIFICATIONS / TECHNICAL PROPERTIES: Pack 6: Width 150mm, Depth 105mm, Height 75mm Pack 10: Width 240mm, Depth 110mm, Height 75mm Pack 10: Width 290mm, Depth 110mm, Height 75mm TAGS: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging RESEARCH ABSTRACT: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact. CHALLENGE: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional. ADDED DATE: 2025-03-04 04:06:56 TEAM MEMBERS (1) : IMAGE CREDITS: Creator, Illustration and Design: Mohsen Koofiani |
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| Visit the following page to learn more: https://koofiani.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Parsirang Eggs PROFILE: Parsirang brand was established in 1989 and has the largest chain of laying hen breeding and egg production in southern Iran. |
| AWARD DETAILS | |
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Parsirang Egg Producer by Mohsen Koofiani is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Mohsen Koofiani for design Parsirang here.· Press Members: Login or Register to request an exclusive interview with Mohsen Koofiani. · Click here to register inorder to view the profile and other works by Mohsen Koofiani. |
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