Eternal Moon Mooncake Packaging by Sha Feng and Jiayi Lu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Eternal Moon PRIMARY FUNCTION: Mooncake Packaging INSPIRATION: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon. OPERATION / FLOW / INTERACTION: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era. PROJECT DURATION AND LOCATION: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The printing technologies we use are spot color printing and hot stamping process. SPECIFICATIONS / TECHNICAL PROPERTIES: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm. TAGS: Branding, Packaging, Eternal Moon RESEARCH ABSTRACT: - CHALLENGE: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities. ADDED DATE: 2025-03-03 00:29:06 TEAM MEMBERS (1) : Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu IMAGE CREDITS: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024. PATENTS/COPYRIGHTS: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Eternal Moon PROFILE: "Eternal Moon", a young and vibrant mooncake upstart, was born from the hands of a professional design agency. With a unique design perspective and exquisite craftsmanship as its core, the brand is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of new-era consumers. |
| AWARD DETAILS | |
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Eternal Moon Mooncake Packaging by Sha Feng and Jiayi Lu is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Sha Feng and Jiayi Lu for design Eternal Moon here.· Press Members: Login or Register to request an exclusive interview with Sha Feng and Jiayi Lu. · Click here to register inorder to view the profile and other works by Sha Feng and Jiayi Lu. |
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