Ghaffari Packaging Redesign by Wallrus Design Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ghaffari PRIMARY FUNCTION: Packaging Redesign INSPIRATION: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance. OPERATION / FLOW / INTERACTION: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals. PROJECT DURATION AND LOCATION: The project started in April 2024 in Tehran and finished in January 2025 in Tehran. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: IML Labels. SPECIFICATIONS / TECHNICAL PROPERTIES: This design has been developed and expanded for a variety of products in different dimensions and sizes. TAGS: Re-Branding, Re-design RESEARCH ABSTRACT: Same Products and same rebranding process. CHALLENGE: Minimal design method. ADDED DATE: 2025-02-28 16:01:35 TEAM MEMBERS (7) : Design Consultant: Soroush Doustvandi, Design Director: Matin Mirzaei, Project Manager: Iman Alemozaffar, Creative Consultant: Kianoosh Atashi, 3D Visualization: Ariya Ghodrati, Graphic Designer: Yeganeh Khorami and Account Manager: Rezvan Khani IMAGE CREDITS: All images made with Cinema 4D in our studio. |
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| Visit the following page to learn more: https://wallrusstudio.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ghaffari Chemical Industries Corp. PROFILE: Ghaffari Chemical Industries Corp. was established in 1964 thanks to attempts of Mohsen Ghaffari Ghazi Saeid (Eng.).using most modern technologies, quality control units and advanced formulation laboratories, science-based R&D Unitand its experienced and specialized personnel, this company has become the most credible manufacturer in chemical industries in the middle-east. The first product of this company was Ghaffari Twin Glues and during its years of activity, the company has added various products to its products list and offered them into local and foreign markets, with increasing development and use of modern technologies. |
| AWARD DETAILS | |
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Ghaffari Packaging Redesign by Wallrus Design Studio is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Wallrus Design Studio for design Ghaffari here.· Press Members: Login or Register to request an exclusive interview with Wallrus Design Studio. · Click here to register inorder to view the profile and other works by Wallrus Design Studio. |
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