Hot Wheels Monster Truck RC Toy Controller by Adam Miller - Hot Wheels RC Design Team |
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| DESIGN NAME: Hot Wheels Monster Truck RC PRIMARY FUNCTION: Toy Controller INSPIRATION: Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs. OPERATION / FLOW / INTERACTION: The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility. PROJECT DURATION AND LOCATION: The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025. FITS BEST INTO CATEGORY: Toys, Games and Hobby Products Design |
PRODUCTION / REALIZATION TECHNOLOGY: Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs. SPECIFICATIONS / TECHNICAL PROPERTIES: 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks). The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall. TAGS: accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun RESEARCH ABSTRACT: The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design. CHALLENGE: The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted. ADDED DATE: 2025-02-28 13:16:01 TEAM MEMBERS (6) : Hot Wheels RC Design Team, Gerry Cody, Adam Miller, Sam Tsui, Melissa Scanlan and Amanda Verzini IMAGE CREDITS: Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025. Video credits: Videographer Adam Miller, Accessible Controller, 2025. |
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| Visit the following page to learn more: https://shop.mattel.com/products/hot-whe |
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NAME: Mattel Inc. PROFILE: Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. |
| AWARD DETAILS | |
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Hot Wheels Monster Truck Rc Toy Controller by Adam Miller-Hot Wheels Rc Design Team is Winner in Toys, Games and Hobby Products Design Category, 2024 - 2025.· Read the interview with designer Adam Miller - Hot Wheels RC Design Team for design Hot Wheels Monster Truck RC here.· Press Members: Login or Register to request an exclusive interview with Adam Miller - Hot Wheels RC Design Team. · Click here to register inorder to view the profile and other works by Adam Miller - Hot Wheels RC Design Team. |
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