Handicraft Class 10 Years Baijiu Packaging by Liandong Zhang and Xueqian Zhang |
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| DESIGN NAME: Handicraft Class 10 Years PRIMARY FUNCTION: Baijiu Packaging INSPIRATION: The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value. OPERATION / FLOW / INTERACTION: The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive. PROJECT DURATION AND LOCATION: Starting October 2023 Nanjing, Jiangsu, China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials. SPECIFICATIONS / TECHNICAL PROPERTIES: box：148mm*115mm*33 TAGS: Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork RESEARCH ABSTRACT: Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu. CHALLENGE: The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste. ADDED DATE: 2025-02-28 10:38:23 TEAM MEMBERS (4) : Liandong Zhang, Xueqian Zhang , Chenchen Li and Aizong Lin IMAGE CREDITS: Jiangsu Yanghe Distillery Co., Ltd |
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NAME: Jiangsu Yanghe Distillery Co., Ltd PROFILE: Jiangsu Yanghe Distillery Co., Ltd. is located in Suqian City, Jiangsu Province, which is the capital of Chinese baijiu, with six brewing production bases, namely, Yanghe, Shuanggou, Siyang, Guijiu, Lihua Village, and Lhasa Langre liquor village, and Sujiu Group Trading Co.,Ltd, which is an enterprise in the industry with two “ famous Chinese spirits”, two “Chinese time-honored brands”, six China well-known trademarks, two national 4A-level scenic spots, two national industrial heritages and one national key cultural relics protection unit.The company is located in “three rivers, two lakes and one wetland”, and its location, Suqian, is one of the world's three largest wetland liquor-producing regions, along with the Cognac brandy region of France and the Scotch whisky region of the United Kingdom. |
| AWARD DETAILS | |
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Handicraft Class 10 Years Baijiu Packaging by Liandong Zhang and Xueqian Zhang is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Liandong Zhang and Xueqian Zhang for design Handicraft Class 10 Years here.· Press Members: Login or Register to request an exclusive interview with Liandong Zhang and Xueqian Zhang. · Click here to register inorder to view the profile and other works by Liandong Zhang and Xueqian Zhang. |
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