Menhao Tea Archival Collection Case by Chushan Design |
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| DESIGN NAME: Menhao Tea PRIMARY FUNCTION: Archival Collection Case INSPIRATION: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea. OPERATION / FLOW / INTERACTION: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea. PROJECT DURATION AND LOCATION: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea. SPECIFICATIONS / TECHNICAL PROPERTIES: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea. TAGS: Archive, Tea, Pu'er, Philosophy, Theory RESEARCH ABSTRACT: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods. CHALLENGE: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks. ADDED DATE: 2025-02-28 09:12:55 TEAM MEMBERS (2) : Yin Peng and Li Linlin IMAGE CREDITS: Image : Photographer Wang yue, Menhao Tea , 2024. |
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| Visit the following page to learn more: https://e.tb.cn/h.TuQwFRqmL144mFQ?tk=jAx |
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NAME: Shenzhen Chushan Design Culture Group Co., Ltd. PROFILE: CSD Chushan Design is a full-stack product strategy service brand and one of China's most professional brand power innovation agencies. With "Growth Services" as its core driving force, we leverage Stanford University's Design Thinking methodology - the 7D Creation Method - to help enterprises achieve growth in brand power and product capabilities. Our comprehensive services encompass the entire value chain, including: Strategic Opportunity Insights, Product Pre-concept Exploration, User Empathy Research & Product Definition, Design Definition, Product Development & Implementation, and Brand Marketing. We provide end-to-end solutions that bridge strategic planning to market execution, empowering brands to transform insights into impactful business outcomes. |
| AWARD DETAILS | |
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Menhao Tea Archival Collection Case by Chushan Design is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Chushan Design for design Menhao Tea here.· Press Members: Login or Register to request an exclusive interview with Chushan Design. · Click here to view the profile and other works by Chushan Design. |
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