Yanghe Naked Bottle Liquor Baijiu Packaging by Liandong Zhang and Xueqian Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yanghe Naked Bottle Liquor PRIMARY FUNCTION: Baijiu Packaging INSPIRATION: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding. OPERATION / FLOW / INTERACTION: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense. PROJECT DURATION AND LOCATION: From November 2024 Nanjing, Jiangsu, China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality. SPECIFICATIONS / TECHNICAL PROPERTIES: bottle: 76mm*76mm*257mm, 520g; box: 253mm*253mm*267.5mm, 860g TAGS: Yanghe, Naked Bottle Liquor, Classic, Elegant RESEARCH ABSTRACT: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design. CHALLENGE: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. ADDED DATE: 2025-02-28 06:20:31 TEAM MEMBERS (1) : Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua IMAGE CREDITS: Jiangsu Yanghe Distillery Co., Ltd |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jiangsu Yanghe Distillery Co., Ltd PROFILE: Jiangsu Yanghe Distillery Co., Ltd. is located in Suqian City, Jiangsu Province, which is the capital of Chinese baijiu, with six brewing production bases, namely, Yanghe, Shuanggou, Siyang, Guijiu, Lihua Village, and Lhasa Langre liquor village, and Sujiu Group Trading Co.,Ltd, which is an enterprise in the industry with two “ famous Chinese spirits”, two “Chinese time-honored brands”, six China well-known trademarks, two national 4A-level scenic spots, two national industrial heritages and one national key cultural relics protection unit.The company is located in “three rivers, two lakes and one wetland”, and its location, Suqian, is one of the world's three largest wetland liquor-producing regions, along with the Cognac brandy region of France and the Scotch whisky region of the United Kingdom. |
| AWARD DETAILS | |
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Yanghe Naked Bottle Liquor Baijiu Packaging by Liandong Zhang and Xueqian Zhang is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Liandong Zhang and Xueqian Zhang for design Yanghe Naked Bottle Liquor here.· Press Members: Login or Register to request an exclusive interview with Liandong Zhang and Xueqian Zhang. · Click here to view the profile and other works by Liandong Zhang and Xueqian Zhang. |
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