Seven Hills Whisky Beverage Packaging by Dorottya Gajdos |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Seven Hills Whisky PRIMARY FUNCTION: Beverage Packaging INSPIRATION: The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpoi OPERATION / FLOW / INTERACTION: As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character. PROJECT DURATION AND LOCATION: Started and finished in Budapest at the end of 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Ofset printed label and screenprinted bottle. SPECIFICATIONS / TECHNICAL PROPERTIES: Height: 260 mm Width: 65 mm TAGS: graphasel design studio, whisky, contemporary packaging, sevenhills distillery RESEARCH ABSTRACT: The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky. CHALLENGE: Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character . ADDED DATE: 2025-02-28 04:04:25 TEAM MEMBERS (7) : Studio: Graphasel Design Studio, Designer: János Pintér, Art Director: László Ördögh, , Client: Seven Hills Distillery Kft., Photos: Bence Szabó- ABorfotós and IMAGE CREDITS: Bence Szabó- A Borfotós |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Seven Hills Distillery Kft. PROFILE: Seven Hills Distillery is a small gin and whisky handcraft distillery in Tokaj-Hegyalja, where we make our premium small series spirits in a wonderful natural environment. |
| AWARD DETAILS | |
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Seven Hills Whisky Beverage Packaging by Dorottya Gajdos is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Dorottya Gajdos for design Seven Hills Whisky here.· Press Members: Login or Register to request an exclusive interview with Dorottya Gajdos. · Click here to register inorder to view the profile and other works by Dorottya Gajdos. |
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