Heritage Spark Design Inspiring Toolkit by Liang Hou

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DESIGN DETAILS
DESIGN NAME:
Heritage Spark

PRIMARY FUNCTION:
Design Inspiring Toolkit

INSPIRATION:
In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.

OPERATION / FLOW / INTERACTION:
The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.

PROJECT DURATION AND LOCATION:
The project started in Hangzhou, China, in January 2024.

PRODUCTION / REALIZATION TECHNOLOGY:
The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.

TAGS:
ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH

RESEARCH ABSTRACT:
Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.

CHALLENGE:
The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.

ADDED DATE:
2025-02-28 01:51:23

TEAM MEMBERS (1) :
Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang

IMAGE CREDITS:
The above material comes from our own team.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Zhejiang University

PROFILE:
Zhejiang University is an elite C9 League university located in Hangzhou, the capital of Zhejiang province. Founded in 1897, Zhejiang University is organized into 37 colleges, schools, and departments offering more than 140 undergraduate and 300 graduate programs. The University has been deeply dedicated to nurturing high-caliber innovators and future leaders for an increasingly interconnected world; to encouraging interdisciplinary and creative research that addresses challenges the world faces today; and to translating knowledge and creativity to benefit wider communities. As a student team from Zhejiang university, this team also firmly wish they can change the world through their own effort.



NOMINATION DETAILS

Heritage Spark Design Inspiring Toolkit by Liang Hou is a Nominee in Education, Teaching Aid and Training Content Design Category.

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AWARD DETAILS

Heritage Spark Design Inspiring Toolkit by Liang Hou is Winner in Education, Teaching Aid and Training Content Design Category, 2024 - 2025.

· Read the interview with designer Liang Hou for design Heritage Spark here.

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· Click here to register inorder to view the profile and other works by Liang Hou.


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