Golden Seasons Brick Tea Trekker Kit by Chushan Design |
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| DESIGN NAME: Golden Seasons Brick PRIMARY FUNCTION: Tea Trekker Kit INSPIRATION: In fast paced urban life and frequent travel, modern individuals seek moments of respite through natural rituals that soothe the body and mind. Vintage embraces "Tea Accompanies the Seasons," distilling the rich flavor of Yunnan ancient tree Pu-erh and the serene aesthetics of Eastern artifacts into a 4g portable "Four Seasons Gold Brick." The "4g" cleverly symbolizes the seasons, allowing the tea’s aroma to flow with nature’s rhythms, seamlessly integrating into work, home, and travel. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Golden Seasons Brick Cultural narratives empower functionality. The name vintage (homophone for "cultural relics" ) embodies temporal depth through three imprints: mountain veins, tea leaves, and fingerprints. The 4g brick (phonetically "Four Seasons" ) is gold-foil sealed as a time capsule. Imperial seal engravings elevate tea brewing into a collectible ritual, redefining Guochao (China's cultural renaissance) tea experiences for modern mobility. OPERATION / FLOW / INTERACTION: Ritual Reboot Removing the belly band becomes a ceremonial unboxing act, mirroring Gen-Z's cultural pride in China's heritage. Functional Luxury 18 golden bricks arranged in vault-like precision. 20-second brew ritual balances extravagance and efficiency. PROJECT DURATION AND LOCATION: Project Timeline: Initiated in Shenzhen, China (September 2024) and delivered as a market-ready packaging system by January 2025 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Outer Sleeve Antique-textured specialty paper with debossed imperial seals. Gold foil stamps highlight the Vintage brand and tea brick details. Inner Structure Dual-layer drawer box (gold cardstock + eco greyboard) holds 9 gold-foil-wrapped tea bricks per layer. Anti-shock slots prevent breakage during travel. Refillable design reduces packaging waste. SPECIFICATIONS / TECHNICAL PROPERTIES: 80mmx80mmx40mm box with dual-layer structure (2 trays x 9 bricks). The 9x2 configuration mirrors the Eastern philosophy of (9x9 returning to unity), symbolizing cyclical renewal. TAGS: Modular, Travel-friendly, Tea Brick, Cultural Relic, Imperial Seal, Biophilic, Travel Essentials RESEARCH ABSTRACT: Vintage addresses tea-drinking challenges for mobile youth by reinterpreting Qing emperors’ seal motifs (Qianlong/Yongzheng) into minimalist icons. The 4g brick, phonetically echoing “Four Seasons” in Chinese, is gold-foil wrapped as a cultural time capsule. Its modular system (replaceable FSC-certified trays) enables 20-second brewing anywhere, boosting reorders by 300% while educating sustainable habits through packaging reusability and material circularity. CHALLENGE: Vintage resolves the ritual-portability paradox through a threefold symbolic system (mountain/tea/finger ADDED DATE: 2025-02-28 01:49:11 TEAM MEMBERS (1) : Yin Peng IMAGE CREDITS: Image : Photographer Vintage Tea Co., Golden Seasons Brick, 2024. |
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NAME: Shenzhen Chushan Design Culture Group Co., Ltd. PROFILE: CSD Chushan Design is a full-stack product strategy service brand and one of China's most professional brand power innovation agencies. With "Growth Services" as its core driving force, we leverage Stanford University's Design Thinking methodology - the 7D Creation Method - to help enterprises achieve growth in brand power and product capabilities. Our comprehensive services encompass the entire value chain, including: Strategic Opportunity Insights, Product Pre-concept Exploration, User Empathy Research & Product Definition, Design Definition, Product Development & Implementation, and Brand Marketing. We provide end-to-end solutions that bridge strategic planning to market execution, empowering brands to transform insights into impactful business outcomes. |
| AWARD DETAILS | |
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Golden Seasons Brick Tea Trekker Kit by Chushan Design is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Chushan Design for design Golden Seasons Brick here.· Press Members: Login or Register to request an exclusive interview with Chushan Design. · Click here to register inorder to view the profile and other works by Chushan Design. |
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