Whispers of Ink Fragrance Packaging by Sha Feng and Jiayi Lu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Whispers of Ink PRIMARY FUNCTION: Fragrance Packaging INSPIRATION: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment. OPERATION / FLOW / INTERACTION: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series. PROJECT DURATION AND LOCATION: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Printing Technology we use the Spot Color Printing and Letterpress Embossing SPECIFICATIONS / TECHNICAL PROPERTIES: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm. TAGS: Branding, Packaging, Aromatherapy RESEARCH ABSTRACT: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao&quo CHALLENGE: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect. ADDED DATE: 2025-02-27 22:36:13 TEAM MEMBERS (1) : Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu IMAGE CREDITS: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024. PATENTS/COPYRIGHTS: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: VITARTISSIMI PROFILE: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle. |
| AWARD DETAILS | |
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Whispers of Ink Fragrance Packaging by Sha Feng and Jiayi Lu is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Sha Feng and Jiayi Lu for design Whispers of Ink here.· Press Members: Login or Register to request an exclusive interview with Sha Feng and Jiayi Lu. · Click here to view the profile and other works by Sha Feng and Jiayi Lu. |
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