Axel Self Standing Coat Hanger by Ivan Levak and Iva Grgic |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Axel PRIMARY FUNCTION: Self Standing Coat Hanger INSPIRATION: While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: 'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built. OPERATION / FLOW / INTERACTION: This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe. PROJECT DURATION AND LOCATION: The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023. FITS BEST INTO CATEGORY: Furniture Design |
PRODUCTION / REALIZATION TECHNOLOGY: Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key. SPECIFICATIONS / TECHNICAL PROPERTIES: The hanger is 170 cm tall, and the base is 44cm wide, weights 4kg and comes in a flat box which is 173cm x 9cm x 4cm. TAGS: furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby RESEARCH ABSTRACT: Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability. CHALLENGE: Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms. ADDED DATE: 2025-02-27 17:55:02 TEAM MEMBERS (1) : Ivan Levak, Iva Grgic IMAGE CREDITS: Photo by Marija Gasparija |
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| Visit the following page to learn more: https://www.instagram.com/levak.designst |
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NAME: Iva.n Design Studio PROFILE: We started our design story two years ago, in 2020. As Covid-Era started, there was a need to produce and create during this 'static' period. We grabbed a coffee and decided to make a project together. Since we are both from the same School of Design, the development process was smooth and dynamic. We like to keep our creative ideas: reduced, effective and easy to produce. Axel is our first project. Ivan - a sense of essential problem - solving and curiosity drives the 4D ideas he has communicated with his students, team members, colleagues and clients since 2009. Grew up in Milan, got educated in Zagreb, finished his internship in Berlin, at Tomas Saraceno Studio. Loves Bruno Munari, Achille Castiglioni and Tadao Ando. Iva - possesses expertise in designing products with an intensive focus on customer needs, brand strategy and production capabilities. She holds a master’s degree in industrial design from the Design school in Zagreb where she grew up. After working for a few years in Croatia she relocated to Berlin where she is currently living and working. She is inspired by mixtures of different cultures and people. |
| AWARD DETAILS | |
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Axel Self Standing Coat Hanger by Ivan Levak and Iva Grgic is Winner in Furniture Design Category, 2024 - 2025.· Read the interview with designer Ivan Levak and Iva Grgic for design Axel here.· Press Members: Login or Register to request an exclusive interview with Ivan Levak and Iva Grgic. · Click here to register inorder to view the profile and other works by Ivan Levak and Iva Grgic. |
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