Daity Fruity Ice Lolly by Mohsen Koofiani |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Daity PRIMARY FUNCTION: Fruity Ice Lolly INSPIRATION: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality. OPERATION / FLOW / INTERACTION: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors. PROJECT DURATION AND LOCATION: The project started in September 2024 and finished in February 2025 in Shiraz, Iran. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation. SPECIFICATIONS / TECHNICAL PROPERTIES: Matt flow Pack with shinig mask. Width 210mm, Depth 20mm, Height 65mm TAGS: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art RESEARCH ABSTRACT: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity. CHALLENGE: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality. ADDED DATE: 2025-02-27 16:45:11 TEAM MEMBERS (1) : IMAGE CREDITS: Creator and design Mohsen Koofiani |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Zarrin Ghazal Co. - DAITY Ice cream PROFILE: Zarrin Ghazal Company, a producer of ice cream under the DAITY brand, has been operating since 2005. The company's belief has always been based on producing high-quality products at a world-class level. So much so that it now exports its products to the countries of the Persian Gulf, Africa, and Russia. Innovation in taste and product has always been on the company's agenda and has always maintained its production and products in line with world class standards. |
| AWARD DETAILS | |
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Daity Fruity Ice Lolly by Mohsen Koofiani is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Mohsen Koofiani for design Daity here.· Press Members: Login or Register to request an exclusive interview with Mohsen Koofiani. · Click here to register inorder to view the profile and other works by Mohsen Koofiani. |
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