Namuh Investment Rebranding Brand Design by LMNT Company |
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| DESIGN NAME: Namuh Investment Rebranding PRIMARY FUNCTION: Brand Design INSPIRATION: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points. OPERATION / FLOW / INTERACTION: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption. PROJECT DURATION AND LOCATION: Seoul, Republic of Korea FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Illustrator, Adobe After Effects, Adobe Photoshop, SPECIFICATIONS / TECHNICAL PROPERTIES: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services. TAGS: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design RESEARCH ABSTRACT: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing. CHALLENGE: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences. ADDED DATE: 2025-02-27 10:47:07 TEAM MEMBERS (5) : Creative Director: Choe Jangsoon, BX Director: Han Hyungmin, BX Strategist: Kim Joeun, BX Designer: Hwang Euiseong and BX Designer: Na Hyunjoo IMAGE CREDITS: Image #1 : ⓒ2024. LMNT all rights reserved. Image #2 : ⓒ2024. LMNT all rights reserved. Image #3 : ⓒ2024. LMNT all rights reserved. Image #4 : ⓒ2024. LMNT all rights reserved. Image #5 : ⓒ2024. LMNT all rights reserved. PATENTS/COPYRIGHTS: ⓒ2024. LMNT all rights reserved. |
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| Visit the following page to learn more: https://www.mynamuhbegin.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: LMNT Company PROFILE: LMNT® IS A SEMIOTIC BRANDING PARTNER BASED IN SEOUL. OUR VISION IS TO BE THE MOST FASCINATING BUSINESS HUMANIST. WE INNOVATE BRAND ELEMENTS TO SPREAD THE IDEAS INSPIRING ALL EXPERIENCE THE SIGNIFICATION WELL-BEING. |
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Namuh Investment Rebranding Brand Design by Lmnt Company is Winner in Advertising, Marketing and Communication Design Category, 2024 - 2025.· Read the interview with designer LMNT Company for design Namuh Investment Rebranding here.· Press Members: Login or Register to request an exclusive interview with LMNT Company. · Click here to register inorder to view the profile and other works by LMNT Company. |
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