Roadside Essentials M7 Emergency Machine by Shang Hai, Ai Mu and Bo Zhi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Roadside Essentials M7 PRIMARY FUNCTION: Emergency Machine INSPIRATION: Guided by minimalist aesthetics and the Rock Solid color concept, the M7 moves beyond the utilitarian, tool like appearance of traditional emergency gear. It transforms into a travel companion blending functionality and minimalist elegance. With smooth, minimalist lines and a sharp, angular form, it achieves a refined, sophisticated look. This design positions the M7 as a generational leap in automotive and outdoor products, offering users not only functionality but also a stylish experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Roadside Essentials M7 truly embodies the all in one philosophy, where N equals 1. It redefines the multifunctional integration and user experiences an automotive tool can provide. By integrating four key features, including jump starting, tire inflation, phone charging, and emergency lighting, into a single device, the M7 eliminates the need for multiple bulky products, offering the ultimate compact solution to various travel disruptions that every driver and outdoor adventurer faces. OPERATION / FLOW / INTERACTION: Designed with user friendliness in mind, all functions of the M7 are clearly labeled on the surface, and the placement of interfaces corresponds directly to their functions, making it intuitive for users to understand and operate the product. Additionally, the builtin automatic programs, combined with simple button operations and clear interface displays, allow for a foolproof experience, making the product accessible for nonprofessional users. PROJECT DURATION AND LOCATION: The design and development of the M7 began in Shanghai, in September 2024 and were completed in Shenzhen, in December 2024. The product will be released for the European and American markets in May 2025. |
PRODUCTION / REALIZATION TECHNOLOGY: All core components follow automotive grade redundancy, with over 30 percent extra margin to guarantee superior reliability in extreme conditions. The shell is made from the materials highly resistant to fire, offering a premium tactile experience and top safety. An intelligent, stable power output algorithm ensures safe energy distribution across all scenarios, plus algorithmic safeguards for ten extreme conditions. All core parts have multiple sensors for comprehensive monitoring and protection. SPECIFICATIONS / TECHNICAL PROPERTIES: 113mm*61mm*203mm TAGS: All in One Solution, Minimalist Design, Rock Solid Color Concept, Redundancy Philosophy in CMF, Safety Control Design Philosophy, User Friendliness RESEARCH ABSTRACT: As road trips and car camping become increasingly popular, travelers are seeking more versatile automotive tools. However, most products are limited in functionality and poor in multifunctional integration, forcing users to carry separate devices like tire inflators, jump starters, and emergency lights. This causes inconvenient and takes up much space, making travel more complicated. The M7, with its all in one design, offers the ultimate compact companion to boost travel convenience and safety. CHALLENGE: The key challenge lies in achieving the all in one philosophy, where N equals 1. At its core, this means creating a single device that seamlessly replaces multiple tools while maximizing functionality. The design prioritizes compactness and integration, with extensive effort focused on minimizing size and weight without compromising versatility. The result is a device that delivers essential value in reliability, convenience, and safety, enabling users to enjoy every journey with peace of mind. ADDED DATE: 2025-02-27 02:28:55 TEAM MEMBERS (4) : Lin Luo, Yihuan Huang, Chenchen Gu and Binghui Xue IMAGE CREDITS: Shang Hai, Ai Mu and Bo Zhi, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Luckfire PROFILE: Luckfire strives to create a better mobile life for users with novel and avant-garde design, innovative and efficient product experience, excellent quality and service, and at the same time, it has stood the test of time and finally become a trusted classic brand in the hearts of users. Luckfire hopes to become a worry-free base for users' travel experience, helping users to enjoy more fun exploring the world, not wasting time by trivial matters, and allowing users to have the time and energy to explore the unknown, experience selflessly, and embrace love. |
| AWARD DETAILS | |
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Roadside Essentials M7 Emergency MacHine by Shang Hai, Ai Mu and Bo Zhi is Winner in Vehicle Parts, Auto Accessories and Care Products Design Category, 2024 - 2025.· Read the interview with designer Shang Hai, Ai Mu and Bo Zhi for design Roadside Essentials M7 here.· Press Members: Login or Register to request an exclusive interview with Shang Hai, Ai Mu and Bo Zhi. · Click here to register inorder to view the profile and other works by Shang Hai, Ai Mu and Bo Zhi. |
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