DESIGN NAME: Levelplay Brandsite
PRIMARY FUNCTION: Responsive Website Design
INSPIRATION: The Levelplay Web Design merges retro gaming aesthetics with bold visuals and interactivity, creating a cutting-edge digital experience. It blends nostalgia and modernity, capturing the thrill of arcade games while redefining digital engagement for todays gamers. Levelplay champions adaptability and fun, proving tech should be powerful yet enjoyable. Camouflage visuals and custom emojis turn product pages into an interactive battleground, reinforcing its rebellious identity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Levelplay is a pioneering brand in PC cooling technology, specializing in Liquid Cooling Solutions. The Be Like Liquid Web Design is a tribute to a legend, a rebel, and a fighter-embodying adaptability, resilience, and mastery. The creation of this web experience is a seamless blend of cutting-edge technology and immersive artistry, using interactive animations, arcade-style transitions, dynamic cursor effects, and fluid motion graphics to bring the site to life.
OPERATION / FLOW / INTERACTION: This web design redefines digital engagement through its bold artistic vision and gamified user experience. Unlike conventional PC component websites, Levelplay transforms its online presence into an interactive playground. Scrolling triggers animations, hover effects create playful interactions, and dynamic visual feedback enhances user engagement. Rather than passively browsing, visitors become active players in a gamified digital experience.
PROJECT DURATION AND LOCATION: The project took 6 months to complete, including web concept, custom animations, content and web development.
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PRODUCTION / REALIZATION TECHNOLOGY: The Levelplay Web Design was built on WordPress, leveraging a highly flexible platform to build and craft a seamless, high-performance user experience. Custom CSS was implemented for precise styling, animations, and interactivity. 3D animations were created in Blender, while 2D motion graphics and animated transitions were developed in After Effects. The site also integrates Lottie animations, ensuring lightweight yet fluid visuals that enhance engagement without compromising speed. Every element was meticulously designed to push the boundaries of interactive web design.
SPECIFICATIONS / TECHNICAL PROPERTIES: The Levelplay website is optimized for performance, responsiveness, and SEO, ensuring seamless access across devices. A well-structured title tag, high-quality meta description, and descriptive anchor text enhance search visibility and user experience. Valid hreflang and rel canonical tags ensure proper regional targeting and prevent duplicate content issues. All images include alt attributes, reinforcing accessibility and SEO best practices while securing strong search rankings.
TAGS: levelplaytech, belikeliquid, pccooling, liquidcooling, lvl, levelplay, pccomponents, pcdiy,
RESEARCH ABSTRACT: Our research mainly included the competitive landscape as well as other emerging players in different industries the goal to craft a very different identity from the big players and position the brand as a fun go-to-alternative.
CHALLENGE: While its inspiration is rooted in nostalgia, this design was meticulously crafted to be a unique artistic interpretation that pushes the boundaries of web design. The challenge was to seamlessly connect the website’s aesthetics to the essence of Levelplay products, requiring deep exploration and iteration. Be Like Liquid became more than a phrase - it evolved into a core brand philosophy, shaping both the web experience and the Levelplay identity.
ADDED DATE: 2025-02-26 21:54:40
TEAM MEMBERS (6) : Lead Designer: Bomin Klaithin, Creative Director: Prompong Hakk, 2D Animator & Retouch: Pumepat Akkharamahawong, 3D Animator: Phacanan Thongpila, Renderings: Thoranisorn Hurapan and Project Direction: Richard Chen
IMAGE CREDITS: LVL Corp.
PATENTS/COPYRIGHTS: LVL Corp.
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