Mazuque Comfort 3D Animation by Mateus Morgan de Aguiar |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mazuque Comfort PRIMARY FUNCTION: 3D Animation INSPIRATION: Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is. OPERATION / FLOW / INTERACTION: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect. PROJECT DURATION AND LOCATION: 2 months, Franca, Brazil FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations SPECIFICATIONS / TECHNICAL PROPERTIES: 1920 x 1080px TAGS: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe RESEARCH ABSTRACT: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art. CHALLENGE: The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job. ADDED DATE: 2025-02-26 12:37:16 TEAM MEMBERS (7) : Director: Mateus Morgan, Client: Mazuque, Briefing: Rafael Banhareli, 3D modelling and texturing: Mateus Morgan, Carlos Masson, Animation: Mateus Morgan, Simulations Mateus Morgan, Rafael Moco and Sound Design Samuel Simionato IMAGE CREDITS: Mateus Morgan de Aguiar, 2024. |
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| Visit the following page to learn more: https://www.behance.net/gallery/20399091 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Morgan Studio PROFILE: The Morgan Studio is focused on creating high level 3D images and videos and has a specialized team on simulations, animation, 3D modelling and post production. With extensive experience in the product visualization market. Having served great clients over 5 continents. |
| AWARD DETAILS | |
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Mazuque Comfort 3d Animation by Mateus Morgan De Aguiar is Winner in Movie, Video and Animation Design Category, 2024 - 2025.· Read the interview with designer Mateus Morgan de Aguiar for design Mazuque Comfort here.· Press Members: Login or Register to request an exclusive interview with Mateus Morgan de Aguiar. · Click here to view the profile and other works by Mateus Morgan de Aguiar. |
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