Abra Mode Pantyhose Box Design by Sajad Izadi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Abra Mode PRIMARY FUNCTION: Pantyhose Box Design INSPIRATION: All women wear their beautiful dresses when invited to gatherings and celebrations. When they sit on chairs or when models pose for fashion photography, they often cross their legs. This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We all live in a modern world, a world where everything is introduced by brands, and people follow them. These brands dictate what we should wear, what we should eat, or what we should listen to. A brand that does not lead in packaging design cannot shape tastes. In this packaging, an effort has been made to create a design that performs differently compared to other similar brands. Tangibility, product visibility, and ease of use were among the priorities for the brand. OPERATION / FLOW / INTERACTION: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product. There is no need to produce and print a new box for every color or design. If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt. PROJECT DURATION AND LOCATION: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury. The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color. The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched. SPECIFICATIONS / TECHNICAL PROPERTIES: Width:138mm Depth:25mm Height:240mm TAGS: Fashion, Packaging design, Pantyhose, Design, Graphic Design RESEARCH ABSTRACT: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered. CHALLENGE: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement. The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well. ADDED DATE: 2025-02-26 08:35:09 TEAM MEMBERS (1) : Graphic Designer:Sajad Izadi IMAGE CREDITS: Graphic Designer:Sajad Izadi |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Abra Mode PROFILE: The brand strives to create value through its productions. The innovation in the production of this product cannot be found in the market. The brand began its operations in 2023 and has already gained significant acceptance in this short period. Its goal in production is to offer unique solutions and exceptional product quality. |
| AWARD DETAILS | |
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Abra Mode Pantyhose Box Design by Sajad Izadi is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Sajad Izadi for design Abra Mode here.· Press Members: Login or Register to request an exclusive interview with Sajad Izadi. · Click here to register inorder to view the profile and other works by Sajad Izadi. |
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