Marlenka Packaging by David Kantor |
Home > Winners > #170016 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Marlenka PRIMARY FUNCTION: Packaging INSPIRATION: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand. OPERATION / FLOW / INTERACTION: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials. PROJECT DURATION AND LOCATION: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images. SPECIFICATIONS / TECHNICAL PROPERTIES: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality. TAGS: marlenka, redesign, packaging, RESEARCH ABSTRACT: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels. CHALLENGE: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography. ADDED DATE: 2025-02-26 07:50:52 TEAM MEMBERS (3) : David Kantor, Radek Vysocký and Vojtěch Halamíček IMAGE CREDITS: David Kantor Petr Vaněk |
||||
| Visit the following page to learn more: https://www.marlenka.cz/en | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Marlenka International s.r.o. PROFILE: Marlenka is a Czech company founded in 2003, known for its high-quality honey cakes made from natural ingredients like honey, nuts, and butter. The brand's flagship product is the traditional honey cake, famous for its rich, moist texture and unique flavor. Marlenka has expanded its range to include biscuits, cakes, and snacks, maintaining a focus on quality and craftsmanship. Its products are sold internationally, bringing Central European baking tradition to a global audience. |
| AWARD DETAILS | |
 |
Marlenka Packaging by David Kantor is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer David Kantor for design Marlenka here.· Press Members: Login or Register to request an exclusive interview with David Kantor. · Click here to register inorder to view the profile and other works by David Kantor. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like David Kantor's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
