Noosh Crafted Gin by TheYaar Studio Inc. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Noosh PRIMARY FUNCTION: Crafted Gin INSPIRATION: Noosh design draws inspiration from Persian poetry and storytelling, inspired by Khayyam, Hafez, and One Thousand and One Nights. It evokes joyous gatherings where drinking symbolizes celebration of life. By using elements of Persian calligraphy and Eastern architecture like arches and domes, we crafted dreamlike spaces like majestic palaces. Each beverage flavor tells a unique story, transforming every sip into a rich cultural experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Rooted in Iranian heritage, this crafted gin bridges tradition and modern craftsmanship. Inspired by Persia’s botanical legacy, it embodies centuries old distillation practices and cultural storytelling. Founded by an Iranian woman, it infuses authentic Persian flavors like saffron and Persian rose, celebrating Iran’s rich traditions in a refined form. More than a spirit, it is a cultural artifact, for the owner, a symbol of sharing culture and heritage with the world. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project began in August 2024 in Vancouver, Canada, and is an ongoing design process focused on Noosh's upcoming products. It is now available in several provinces across Canada. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Our design features a metallized print label for a gin bottle, blending intricate illustration inspired by Persian architecture with an isometric perspective. The detailed line work and geometric precision reflect traditional motifs while embracing modern aesthetics. The metallic finish enhances depth and elegance, making the label both visually striking and tactile. Each bottle and flavor showcases unique storytelling variations, creating a distinct experience. This fusion of heritage and innovation elevates the product’s identity. SPECIFICATIONS / TECHNICAL PROPERTIES: The label is printed in 206 mm x 140 mm and applied to a glass bottle. The bottle dimensions are 100 mm x 240 mm, (750 ml) designed to complement the intricate metallized print. The combination of high-quality materials and detailed illustration enhances both visual appeal and tactile experience, creating a premium look that reflects the product’s identity. TAGS: Gin, Drink, Packaging Design, Illustration, Storytelling, Botanical Heritage, Persian Saffron, Persian Rose RESEARCH ABSTRACT: - CHALLENGE: Introducing a Persian Saffron Gin to Western markets like Canada presents several challenges, despite the growing interest in premium and exotic spirits. One major obstacle is consumer awareness and perception. While gin has a strong presence in Canada, traditional botanical profiles, such as juniper, citrus, and floral notes, are more familiar to consumers. Saffron, a prized but niche ingredient, may not immediately resonate with the mainstream audience, potentially requiring extensive marketing and education about its unique flavor and cultural significance. To overcome this, Noosh Gin embraces the power of storytelling, drawing inspiration from Persian poetry and the timeless works of Khayyam, Hafez, and One Thousand and One Nights. Noosh’s design evokes joyous gatherings, where drinking symbolizes a celebration of life, much like in Persian tradition. By incorporating Eastern architectural elements, arches and domes, into its visual identity, it creates dreamlike spaces reminiscent of majestic palaces. Each beverage flavor is woven with a unique narrative, transforming drinking into a meaningful cultural experience that bridges Eastern and Western traditions. This approach not only differentiates Noosh Gin in a competitive market but also offers consumers an immersive journey into Persian heritage. Rather than merely introducing a luxury product, Noosh presents an artistic expression of Persian culture and botanical history, making saffron-infused gin not just an exotic ingredient but a symbol of connection, tradition, and celebration. ADDED DATE: 2025-02-25 10:16:59 TEAM MEMBERS (5) : Design Studio: TheYaar Studio, Creative Director: Sogol Zameni, Design Director: Asal Farshchi, Motion Designer: Babak Khalili and 3D Designer: Soroush Talaiee IMAGE CREDITS: TheYaar Studio Inc., 2024. |
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| Visit the following page to learn more: https://nooshgin.ca/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Noosh Spirits PROFILE: Noosh is a craft gin brand inspired by Persian heritage, blending centuries old traditions with modern craftsmanship. Rooted in a deep connection to the land, Noosh carefully selects botanicals such as Persian saffron and Persian rose, ensuring each ingredient embodies both rarity and cultural significance. With a commitment to authenticity, Noosh reimagines traditional Persian flavors through meticulous distillation, offering a refined spirit that extends beyond the glass. More than just a premium gin, Noosh is a celebration of culture and craftsmanship, inviting consumers to experience a journey through flavors deeply tied to Persian storytelling and hospitality. Each bottle represents an immersive experience, where ancient narratives and contemporary innovation meet. Whether introducing these flavors to new audiences or rekindling familiar tastes, Noosh serves as a bridge between tradition and modernity, honoring the past while embracing the future. |
| AWARD DETAILS | |
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Noosh Crafted Gin by Theyaar Studio Inc is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer TheYaar Studio Inc. for design Noosh here.· Press Members: Login or Register to request an exclusive interview with TheYaar Studio Inc.. · Click here to register inorder to view the profile and other works by TheYaar Studio Inc.. |
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