Monumental Hello Advertising by Centrick Marketing Solutions LLP |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Monumental Hello PRIMARY FUNCTION: Advertising INSPIRATION: India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai. |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: A3 size posters 29.7 cm wide and 42 cm high Full page News paper advertisements 33 cm wide and 52 cm high Post Cards in 14.8 cm wide by 21 cm high TAGS: Design, Advertising, Typo, Illustration. RESEARCH ABSTRACT: - CHALLENGE: Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette. ADDED DATE: 2025-02-25 06:38:55 TEAM MEMBERS (7) : Roy Menezes,, Malavika Shah,, Yash Chauhan,, Niel Thakkar,, Arunima Bhatnagar,, Shalmali Lugade, and Siddharth Pandit IMAGE CREDITS: Centrick Marketing Solutions LLP, 2024. |
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| Visit the following page to learn more: https://www.instagram.com/p/DAbHMIZtshh/ |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Centrick Marketing Solutions LLP PROFILE: Vespa is an Italian brand of scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. It has achieved cult status even here in India. |
| AWARD DETAILS | |
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Monumental Hello Advertising by Centrick Marketing Solutions Llp is Winner in Advertising, Marketing and Communication Design Category, 2024 - 2025.· Read the interview with designer Centrick Marketing Solutions LLP for design Monumental Hello here.· Press Members: Login or Register to request an exclusive interview with Centrick Marketing Solutions LLP. · Click here to register inorder to view the profile and other works by Centrick Marketing Solutions LLP. |
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