Yumyum Visual Identity Rdesign by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yumyum PRIMARY FUNCTION: Visual Identity Rdesign INSPIRATION: Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2025-02-24 16:09:30 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2024. |
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| AWARD DETAILS | |
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Yumyum Visual Identity Rdesign by Pepsico Design and Innovation is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer PepsiCo Design and Innovation for design Yumyum here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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